Research On The Image Of The "Weak" And Public Opinion In Reverse News

In the new media environment,the decentralization of the right of communication provides a channel for more and more people to use social media to express themselves,it also facilitates the dissemination of "reverse news".In news production,there are not only the characteristics of "label" reporting,but also media bias.News uses various narrative techniques to shape the image of the "weak",thus triggering group emotions and discussions,and even catalyzing the reversal of news.This study focuses on "the weak" in reverse news,and explores what image the "weak" is in reverse news? How to construct them? What is the impact? Through content analysis,text analysis,computational communication and other methods,this paper studies the presentation characteristics and construction path of the image of the "weak",as well as the public opinion emotion and group behavior caused by the particularity of the "weak" identity,and tries to analyze the role of the "weak" in reverse news and the important role of public opinion in such reverse news.Through research,we try to find out how professional media reports avoid reversal,correctly guide public opinion,and how the public makes rational judgments when facing We-media reports while the weak voice or voice for the weak and help the weak solve problems.The study found that the "weak" reverse news showed the characteristics of "self shaping",mainly children and women in the presentation of the "weak" image;The image construction emphasizes the binary opposition between the "strong and the weak",uses the tragic narration,contradictory narration,spatial narration,etc.to highlight the emphasis on the identity of the "weak",and arouses emotional mobilization such as group resistance.At the same time,the negative sentiment of public opinion is the most prominent in the reverse news.The emotional bias of public opinion not only leads to further group polarization,but also dominates the focus of public opinion,and eventually even leads to the reversal of news.The construction and cognition of the "weak" in the news are affected by multiple factors such as social background,media environment and audience psychology.Therefore,in the process of public opinion guidance,we should fully consider the factors at different levels,make rational use of the role of emotional factors in public opinion guidance,constantly improve and improve social cognition,media environment and audience media literacy,and create a real field for the "weak" to fight and fight for rights and interests.