Research On The Application Of Ideological And Political Education Carriers In Colleges And Universities

Under the new situation,the new media based on the Internet has become one of the elements that constitute the carrier of ideological and political education in colleges and universities.How to efficiently,fully and promptly use new media to carry out ideological and political education in colleges and universities,so that college students can internalize and externalize the fundamental task of cultivating morality in their hearts,is an important proposition for the modernization of ideological and political education in colleges and universities,and it is also the basis.Research the original intention of the topic.In the first chapter of this research,it first summarizes the basic concepts and connotations of ideological and political education carriers and new media in colleges and universities.Clarify the internal division of the carrier,the carrier of ideological and political education and the carrier of ideological and political education in colleges and the progression of the logical relationship,and analyze the basic connotation,development process and main characteristics of the new media.At the same time,the Marxist view of practice and epistemology,the related theories of ideological and political education and the related theories of communication are regarded as the theoretical basis of this research.Secondly,after clarifying the related concepts of ideological and political education carriers and new media in colleges and universities,Chapter Two uses SWOT situation analysis as a research method to analyze the internal advantages,internal disadvantages,and disadvantages of using new media to carry out ideological and political education in colleges and universities.External opportunities and external challenges are analyzed one by one.Analyze the advantages and disadvantages of the new media itself as a carrier of ideological and political education in colleges and universities from the internal dimension,and analyze the opportunities and challenges related to the new media and the field of ideological and political education in colleges and universities from the external dimension.Third,chapter 3 is based on the SWOT situation analysis method to produce,distribute,collect,and analyze questionnaires covering 20 provincial administrative regions across the country.It is concluded that the use of new media for ideological and political education must adhere to the guidance of public opinion.The use of new media for ideological and political education requires the establishment of public opinion supervision organizations and mechanisms,and the use of new media for ideological and political education must conform to the reality and integrate the enlightenment from three aspects of current affairs.Finally,Chapter 4 confirms and tests each other through empirical research data and SWOT analysis results,and selects the most acute and prominent four problems: the lack of ability of ideological and political educators,and the form of new media in the practical application of ideological and political education.The ideological and political education environment required by new media needs to be optimized and the effective use of new media mechanisms is lacking.In response to the above-mentioned problems,four optimization strategies are proposed: one is to improve the ability of ideological and political educators to use new media;the second is to expand the forms and functions of ideological and political education of new media;and the third is to create suitable new media.Applicable ideological and political education environment;the fourth is to establish and improve a special mechanism suitable for the use of new media.It is expected to be beneficial to the selection and use of ideological and political education carriers in colleges and universities.