Research On The Guidance Of Public Opinion On Youth Suicide Reports In The New Media Environment

In recent years,the relatively high frequency of youth suicides in China has sparked a great deal of public concern and lively discussion about the event across the country.With more than 800,000 deaths per year due to suicide,it is hard to imagine that suicide has become the second leading cause of death for people in the 15-29 age group worldwide,as shown in the first global report on suicide prevention.In the World Health Organization's2017 publication,Suicide Prevention: for media workers,it is shown that the media can play an important role in enhancing or undermining the effectiveness of suicide prevention.Due to various subjective and objective factors,media coverage of youth suicides suffers from simple reporting,overly detailed and sensitive content,and lack of health literacy,which cannot effectively prevent suicide while triggering public anxiety.Based on the agenda-setting theory,this paper searches for the relationship between news reporting and public opinion guidance.Through content analysis of seven cases of youth suicide reports and a case study of one of them,we construct the content of the reports in terms of reporting time,report title,report content,report form,netizen comments,and report source,and synthesize the content analysis and case study to try to find out the problems of youth suicide reports in terms of public opinion guidance.In order to provide some strategies for improving the public opinion guidance of youth suicide reports.The author's research shows that youth suicide reports in China are highly persistent and concentrated.From the case studies,the content of the reports is usually simple and informative,but there are also overly detailed and sensitive contents;the reports are also mainly in the form of text and pictures.From the content analysis and case study analysis,we can see that there are problems in the guidance of public opinion on youth suicide reports.In terms of content guidance,it contains sensitive information and lacks scientific knowledge.In terms of guidance methods,there are problems such as the initiative of issue setting being seized,official concealment of the incident,and insufficient attention to the "orientation needs" of the public.At the same time,the causes of public opinion guidance in youth suicide reports are analyzed in terms of public opinion,media and society,and the impacts are also analyzed.In view of the problems in guiding public opinion in youth reports,the author proposes some strategies for improvement at the level of report subjects and report contents:on report subjects,the monitoring mechanism should be improved and a public opinion monitoring system should be established;mainstream media should take the initiative;and relevant departments should use "sparing" instead of "blocking" to disseminate information in a timely manner."timely dissemination of information.The content of the report should be objective,fair and truthful;the content should be moderate and reasonable to prevent the"Vetter effect";and mental health knowledge should be popularized in a timely manner.