Research On Information Behavior In The Process Of College Students' Innovative Behavior Change

Objective:With the in-depth advancement of the national innovation strategy and the needs of the times of"mass entrepreneurship and innovation",the cultivation of innovation awareness and innovation capabilities has attracted much attention from all walks of life.How to cultivate the innovation awareness and innovation capabilities of college students is an urgent problem for colleges and universities to face.In-depth understanding of the process of college students’innovation awareness and innovation ability,that is,the process of college students’innovation behavior changes,is helpful to the cultivation of college students’innovation awareness and innovation ability.Practice and research results show that students’innovation awareness and innovation ability are closely related to their information behavior.Therefore,to understand the status of information behavior in the process of college students’innovation behavior change,to analyze the characteristics of information behavior at different stages in the process of college students’innovation behavior change,to reveal the internal correlation between college students’innovation behavior and its information behavior,and to clarify college students’information behavior and innovation ability Cultivating the interaction mechanism is very important,which will have practical significance and application value for colleges and universities to improve the training effect of college students’innovative awareness and innovative ability.Methods:Taking Guizhou University of Finance and Economics as an example,through questionnaire surveys,we can gain a deeper understanding of the actual situation of information behavior in the process of college students’innovation behavior change.Introduce the cross-theoretical model into the process of college students’innovation behavior change,divide the process of innovation behavior into five stages:pre-consciousness,consciousness,preparation,behavior,and maintenance.analysis.Results:It is measured that the reliability and validity of each scale and the overall scale have reached the statistical standard of data.The questionnaire is relatively reasonable and effective and has research significance.Taking consciousness in the pre-intention stage as the dependent variable and information demand as the independent variable,put into awakening of consciousness,self-evaluation,environmental re-evaluation,social liberation,self-liberation,reversal conditions,stimulus control,strengthened management,help relationship,manufacturing excuse,Other resistance,carry out stepwise regression analysis.Inversion conditions,negative effects,manufacturing excuses,and other resistances were eliminated because they did not contribute to the fit of the model.The significance of the model is P<0.05,which proves that the model has a significant stepwise regression analysis overall.The complex correlation coefficient R=0.379,fitting Degree coefficient R~2=0.143,that is,the dependent variable(pre-intention stage consciousness)that is gradually fitted to multiple linear regression analysis can be explained by the control variable(vivid relief,self-liberation,strengthened management and help relationship)and independent variable(information demand)14.3%,Indicating that vivid relief,self-liberation,strengthened management,help relationships and information needs are 14.3%predictive of the changing stage,and the research and interpretation strength has exceeded the level of interpretation strength requirements of more than 10%in the field of social science and behavior.Conclusion:Constructed a model of the impact of information behavior on innovation behavior,and verified the validity of the model through data analysis.When the consciousness dimension in the pre-intention stage of the innovation behavior change stage is used as the dependent variable,the information demand dimension in the information behavior is used as the independent variable,and the vivid release,self-liberation,strengthened management,and help relationship in the changing process are used as the control variables,the dependent variable(front There is a positive correlation between the intentional stage and the independent variable(information demand),which is a benign interaction.