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In-depth Report On "The Correct Way To Operate Sports Events Media"

Posted on:2021-03-30Degree:MasterType:Thesis
Country:ChinaCandidate:C X CuiFull Text:PDF
GTID:2437330620477257Subject:Radio and television
Abstract/Summary:PDF Full Text Request
Media work is an important part of sports events.This article takes the media operations of four types of events as small events,general events,large events and super-large events as research objects,and uses a large number of detailed and first-hand information through the literature data method,interview method,logical analysis method and field investigation method This method compares the effects and methods of media operation for sports events of different sizes.It is found that in actual work,the organizers of different events have not found an accurate positioning when facing the media.Therefore,based on the results of my investigation,the author provides in-depth reports to provide guidance on the media operation of events of different sizes from four aspects: the type of media invitation,the use of self-media,the establishment of a media center,and the social effects of media: When the small event is running in the media,you can choose WeChat as the main channel for your own promotion and equipped with professional staff;when the general event is running in the media,you can choose Weibo,Tieba,etc.as the main channel for your own promotion,try to build a self-media platform And establish a simple media operation organization;when large-scale events are running in the media,focus on finding long-term cooperative high-quality media platforms,and do a clear division of labor in the media operation organizations;when the large-scale events are running in the media,focus on Guide the good atmosphere of the society,and constantly optimize the media operation organization,so that different media resources can be integrated in an orderly and efficient manner.
Keywords/Search Tags:Sports events, Media operation, In-depth report
PDF Full Text Request
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