Research On Multimodal Guidance Design Of Theme Cultural Museu

The theme cultural museum is the core organization of regional cultural transmission,and the guiding service system is the key to the visitors' experience and the operation efficiency.The guidance system of the traditional museum is mostly based on visual guidance,the content is mostly illustrated with pictures and texts.This way is not enough to meet the growing experience needs of visitors,a single sensory information passive transmission can not meet the needs of special people browse.Therefore,this topic is based on the Ma Xu Art Center(hereinafter referred to as Ma's museum)visitor group behavior analysis,venue function analysis.The guidance system is redesigned and a multi-mode guidance design concept is proposed.The intelligent identification and audio-visual system are integrated to comprehensively improve the service efficiency of guidance system and enhance the perception and experience of all kinds of visitors.In view of the actual project design needs,this paper discusses the design concept and research results from four aspects.Firstly,the basic concept and definition range of guidance design and multimodal are determined.In the first part,the design problems are put forward based on the analysis of place and visitors.In the second part,comparing the effect of "guide" and "guide," analyzing the advantage of intelligent multi-modal design,discussing the necessity of breaking through the traditional design form.The third part,combined with visual perception,auditory perception and multi-modal information transmission research to propose the design strategy;the fourth part,from the guide design,into the intelligent service design concept for Ma Xu museum project conceptual design practice.The final guiding system integrates the "visitor-environment-information-emotion" link into an interactive system.The multi-dimensional integration of traditional elements and new media elements forms a new design content.The design practice case of Ma Xu Museum also provides a feasible design paradigm for guiding the design of other theme museums.In the process of modernization,the guiding system of the museum is not only a simple information transmission,It is also an important place for visitors to form spatial cognition,experience regional culture,arouse emotional resonance and enhance cultural self-confidence.