Research On IP Design Of Museum Characters

Under the background of economic globalization,the emergence and development of Intellectual Property phenomenon has a profound impact on the development of cultural and creative industry,which makes it transition from the original simple "product" to "brand",and finally to "IP".In the field of cultural IP creative industry,museum Character IP is an important part,which is one of the closest and most effective ways to connect museum culture with consumers’ emotions.In this paper,by investigating the development status of museum role IP,combining with existing cases to analyze the problems existing in the current museum role IP,discussing the elements of Character IP and the development mode of derivatives,so as to explore the necessity of creating Character IP in museums.Through the design practice of the Character IP of the double ring Wangxian Bun Female Dance figurines in Shaanxi History Museum,this paper studies the Character IP image design,cultural connotation,character personality and other aspects.On this basis,through the research on the story background of related cultural relics,the characters are performed in an artistic and personal way.Reshape the Character IP image of the double ring Wangxian Bun female Dancer in Shaanxi History Museum with modern design language,making it an IP with temperature and inheritance.This paper hopes to show the cultural connotation and spiritual power behind the relics of Shaanxi History Museum through the design of the IP image of the characters.Through featured character IP and high-quality derivative cultural and creative products,Shaanxi History Museum will promote its own construction,tell Chinese stories and excellent culture well in a lively and interesting way,and realize the innovation and development of traditional culture.