Research On App Design Of Shanhaiguan Great Wall Museum Based On Service Design

With the advent of the digital intelligence era,the way of information dissemination has changed,the form of users receiving information has also changed dramatically,museums as a public welfare institution based on cultural education and communication,in addition to the natural and human cultural things collection,collection and research,but also for the public to provide knowledge popularization education and other services.The main function has changed from the traditional exhibition of "things" to the service of "people"as the center,providing a variety of experiences for education,appreciation,deep reflection and knowledge sharing,and people’s visit to the museum has entered the stage of cultural enjoyment that pays attention to experience from the shallow viewing of cultural relics collections,which puts forward higher requirements for the experience service level of the museum.On the one hand,expanding people’s participation and popularizing cultural relics education,on the other hand,the surge in the number of visitors has caused great pressure on museum operations and service facilities.In this context,how museums can optimize the service system of museums is a topic worthy of social attention and research and solution.Based on the service design theory,this paper analyzes the internal relationship and value of Shanhaiguan Museum App through the research of stakeholders,user portraits,user experience maps,contact points,etc.,explores the service design method and design strategy of Shanhaiguan Great Wall Museum App,achieves the purpose of improving the service quality of the museum and optimizing the user’s emotional experience,and verifies the feasibility in combination with the design practice.The research process is guided by systematic thinking of service design,and the main methods such as literature research method,questionnaire survey method and in-depth interview method are comprehensively used.Firstly,through in-depth research and combing the characteristics of the flow of people and the visiting process of the Shanhaiguan Great Wall Museum,the connection between service design and museum APP is analyzed,which provides a theoretical basis for research.Secondly,based on the principles and methods of service design,the research and analysis of in-depth interviews,questionnaire surveys,user portraits,user journey maps and other aspects are carried out,and the current service pain points of museums and the service needs of users are summarized according to the research results,and the design opportunities are refined,and how to make the design strategy more personalized,accurate,transparent and collaborative is proposed.Finally,based on the guidance of the service design strategy,the design practice is carried out,and the proposed strategy is verified and evaluated to verify the feasibility and rationality of the application of the App service system of Shanhaiguan Great Wall Museum.This paper puts forward a holistic and systematic service design strategy,improves the missing stakeholders in the original service,integrates tangible museum App application products and intangible service concepts,which not only conforms to the current development trend of mobile Internet,but also meets the urgent needs of contemporary people for museum services,improves the service quality of museums and optimizes the visiting experience of users,and provides reference and guidance for the exploration of service design in museum-related fields.