Research On The Transformation Of Poster Design Form From The Perspective Of Convergent Media

In recent years,the boom of Media Convergence initially set off by the field of journalism,radio and television,write and direct.But now this process will potentially have an impact on many sectors.Media Convergence as an idea,it emphasis on communication values of "development is the precondition and using respective advantages is the method".Media Convergence is not an independent and objective media,but an operational mode that integrates various media forms,comprehensively optimizes the function,means and value of media.Convergence Media is a scientific approach that conform to the historical trend of the time.As one of the representatives of paper media,the development of poster manifested that more and more obvious traits of amalgamation.Based on the transformation and characteristics of the communication environment and design environment.The author describes changing patterns,reasons and influences.Based on practical cases,it analyzes the expression language of poster design from the perspectives of content carrier,expression dimension and expression mode.On the other hand,it discusses the communication form of poster design from the perspectives of sensory stimuli,display space and propagation mode.It also summarizes the reasons for the transformation of poster form from the aspects of the internal rules of poster and the objective and subjective conditions.Full-text around Media Convergence.Designer wants something totally different from the old ways.Taking "form" as a starting point,poster has carried rich implications.This article made a beneficial exploration on developing route,rethought and summarized convergent thinking in poster design.