| As the most direct and closest form of design to people’s lives,posters play a pivotal role in visual communication design.Due to the rapid development of information technology,media forms and Internet display platforms are undergoing radical changes,which forces the new media must take the essence of the old media to remove its dregs,and accelerate the integration of the old and new media is the trend.At the same time,as one of the means of information dissemination,poster design should also respond positively to this change,in the design dimension towards a more diverse direction.How to use modern emerging technologies to accurately convey information and ideas in the complex and diverse media is an important issue that should be solved now.Interactive posters not only continue the characteristics of traditional print poster design,but also bring audiences a more violent aesthetic impact and a more diverse form of interactive experience through the integration of new media design means and multi-sensory information communication channels.It maximises the timeliness and authority of the information data,while making the message conveyed more straightforward,and creating an emotional resonance between the audience and the designer.The thesis focuses on "interactive posters",from literature research to case studies,from theory to design practice.Firstly,through literature review and online information summary,the definition,motivation and advantages and disadvantages of interactive media and its basic features are elaborated,and the impact of interactive media environment on poster design is analysed,and the basis of form optimisation and interactive design for poster design is clarified.This paper discusses the framework of interactive poster design from three aspects,such as information communication characteristics,information communication channels and emotional architecture;after that,it summarises the information transmission framework of interactive poster display through the comparative analysis of interaction design development platforms.Based on the multi-faceted sensory information communication channels,interactive poster emotional architecture,interactive poster interactivity,experience and narrative features combined with the new media interactive software Touch Designer in the interactive poster display information transmission framework,this paper summarizes a set of specific and feasible interactive poster design principles,and finally uses the "Qin,Chess,Calligraphy and Painting" series interactive poster design practice as an example to elaborate and re-examine the design approach.The research findings are summarised in this paper,and the key elements of the work are summarised in this paper,reflecting on the shortcomings of the research and looking forward to future research trends.The research results will provide theoretical and practical guidance for the design of interactive posters in the era of integrated media,and have corresponding practical and theoretical significance. |
