Research On The Visual Design Of The Independent Music Label 4AD Records

British independent music label 4AD is the vane of pioneering and experimental music.Because of its "breakthrough format" musical attitude and style,it has attracted many fans all over the world.As the product packaging of its music,4AD’s record design is also deviant and adheres to an independent aesthetic attitude.It echoes,conceives and expresses the spiritual core of independent music from a visual level,and has become a special sample in contemporary music and visual history.The research of this subject adopts methods such as literature research,summarization and demonstration.By collecting and sorting out the image data of nearly 800 albums released by 4AD in the past 40 years since its inception in 1980,it compares the music style and genre of 4AD,and compares4AD’s music styles and genres.The visual morphology was sorted and sorted systematically.Combining with the specific social environment and cultural background of 4AD in the development process,it analyzes its visual expression and semantic generation from the perspective of iconology around the fonts,images and narrative techniques of typical cases.On the basis of the above-mentioned research,combined with the practice of graduation design,this paper discusses the symbiosis between vision and music culture,as well as the "translation" method and mechanism of audition language.