| As society evolves rapidly,with people’s aesthetic needs expanding,the pan-artistic phenomenon has become a popular trend in contemporary society and is gradually gaining public attention.Pan-artistic is characterized by the following aspects: artistic objects,artistic public places,design elements taken from the daily,digital media art,and artistic lifestyles.Pan-artistic,one of the main characteristics of Pop art,will have a more lasting vitality in contemporary society with art forms that can respond to public needs most widely.Pop art is widely recognized for its popularity,reproducibility,and its ability to blur the boundaries between the daily and the artistic,all of which are deeply involved in mass art.The main focus of this paper is to examine the visual expression of Pop art’s pan-artistic feature of "design elements taken from the daily" in the image design of popular music festivals from the perspective of design.Consumers’ demand for music festivals in modern society is more than just audiovisual enjoyment,but rather spiritual and emotional satisfaction.The visual image is precisely the intuitive expression of the festival concept and emotion.Through the design of graphics,text,color,and typography in the visual image of the self-initiated brand "oho yea! Music Festival”,the visual image turns more vivid and rich,thereby effectively conveying the philosophy of the brand’s creation.Pop art,as a representative of popular art and mass art,serves as a good access point for us to study the contemporary phenomenon of pan-artistic.In the section of the creative demand report,a survey was conducted to examine the current status of academic research on pan-artistic at home and abroad,as well as the research and analysis of pan-artistic in related fields.According to the research,pan-artistic has become popular in today’s society and has occurred in many fields.Secondly,a study of the current status of Pop art research both within and outside of China was conducted,and the results suggest that Pop art is still popular in contemporary society.Finally,through research,it was learned that the demand of the general public for music festivals is not only for audiovisual enjoyment,but rather for the pursuit of an attitude of life and spiritual and emotional satisfaction.The visual image is the intuitive embodiment of the festival concept and emotion.The research of this project is to convey the pan-artistic characteristics to the public through the visual form and the expression of Pop art.In the theoretical research report section,we first analyze the emergence of pop art and pan-artistic,its development in related fields,visual characteristics,and presentation methods.The reasons for the popularity of pop art to date and the visual characteristics of pan-artistic are summarized.The study concludes the design rules,creative techniques,and expressions of the visual characteristics of pan-artistry in pop art in popular music image design.In the practical part of the design,we created the visual identity of our own brand "oho yea!The results of the research identified the public’s preference for pop art,which led to the determination of the brand style,and the application of the visual identity design for " oho yea!We grasped the use of the brand visual language,formulated design rules,extended the application and produced derivatives,in order to achieve a complete and unified brand visual identity design.It provides a theoretical and practical reference for the application and development of the pan-artistic visual characteristics of pop art in brand image design. |
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