| Due to the improvement of material standard of living,people’s enthusiasm for culture and entertainment industry is very high.After the music industry in China experienced the low tide of the record industry,it has ushered in a live music scene a new prosperity of live music.In the past ten years,the music festival has been rapidly developed through small groups planning to brand,more and more attention had been paid to the visual image’s function in the music festival brand building,However,the Music Festival is Western culture "Exotic",Although experienced rapid development,but the visual design is not mature,there are still some problems.At present,the music vision system of our country has been perfected,but the visual design of mobile terminal is lost in the background of mobile terminals.At present,mobile media has begun to replace other media,and became the main way for people to obtain information,one of the main user groups of the mobile media and Music Festival of the audience are the same.It is necessary to study the visual image of Strawberry Music Festival.Aiming at this problem,the author researches the current situation of the mobile terminal of Music Festival.Firstly,the concept of mobile terminal is defined,and the particularity of mobile terminal visual design is analyzed.The particularity of mobile terminal will directly affect the method and principle of visual image construction in mobile media.Secondly,analyzing the domestic and international Music Festival in the visual image design case.Comparing Chinese Music Festival such as Midi Music Festival and the West Lake Music Festival with foreign music festival such as the Norway Boecheon Music Festival(2014 German red dot design award)and the Flow Festival Festival in Finland,And advancing the shortcomings of the design of the visual image of Music Festival in China,on one hand,is the lack of systematic visual image design,on the other hand,the visual image of the mobile platform is missing.Finally,the principles and methods of the visual image design of the mobile terminal Music Festival are proposed,and the principle and method of the thesis are used to guide the design practice,and test the rationality of the design method and modified it,so as to provide reference value for the visual design system of mobile terminal of Music Festival and even the theme activity industry. |
