Research On The Image Design Of Music Brand

In today's information age,with the Internet,new media and other new technologies and new media to flourish,the current brand building also put forward new challenges and opportunities.The network,as an information carrier,changes the way of social traditions to convey information in a faster,more intensive,and broader form.The subsequent construction and promotion of the brand,to a large extent,also carried out the corresponding changes,from the traditional line of paper media spread to today's online network communication.Nowadays,people's living standards gradually improve,entertainment and life with a qualitative leap and improve,began to pay attention to the spirit of the level of pleasure.This is the brand now need to solve the problem.The brand image of the establishment of the brand to give more charm and better personalized experience.In this paper,the main discussion is based on the Internet era of music brand visual image design.On the basis of the traditional brand visual image design,the music brand under the network environment is effectively identified and designed.And the specific design practice for brand integration and optimization.Based on the network media as the platform of communication,and the combination of brand identity design,the music brand visual image design to do a more comprehensive induction and combing,the current music brand design trends were summarized.And on this basis for the actual case ZHEGE band,for example,brand image design,in order to further analysis of the theoretical part of the theory and prove the feasibility of the theoretical part.The paper is divided into five parts:The first part is mainly the introduction of the article,introduced the research background,research purpose,research significance,research status.The main concepts are defined and explained.A brief overview of research methods and research areas.The second part summarizes the characteristics of brand communication based on the new media era.And analyzes the network environment to promote and influence the music brand.The third part mainly aims at the music brand in the digital music era of the application characteristics of finishing and analysis.First of all,the domestic and foreign cases of comparative analysis,and then the design of the music brand research methods,and research and summarize the network environment,the music brand in the visual elements of the design features.The fourth part mainly analyzes the trend of the visual design of the music brand and explores the trend of the development of the music brand in the network age and the combination of the new media technology and the music brand.The fifth part is mainly to design practice.To ZHEGE band for the actual case,its brand visual image design.Among them,the traditional basic identification system is essential to the band's original logo,posters and other basic visual recognition to optimize.Next,we must closely combine the characteristics of brand communication in the contemporary network environment,mainly on the network of online media,mobile applications for visual design.In general,the music brand visual image must be combined with the current network environment to design,music,this free,full of emotional brand type,in the new environment,the overall development of a good situation.The author from the visual image design point of view,combined with the characteristics of the Internet and music,the music brand integration and enhance the brand's overall visual image,the traditional line and the new media environment,the combination of brand visual communication,to play their own advantages,Image as a good booster for music brands.