ADK Company Development Strategy Research

With the deepening of China's medical reform policy,the continuous development of the market economy and the further opening of the medical market,China's third-party medical laboratory diagnostic services continue to develop.At the same time,as the market competition intensifies,each company faces different levels of market challenges.While the living environment is becoming more and more complicated,the level of corporate profits has gradually declined.In order to obtain greater economic benefits,increase returns to shareholders,or pursue greater corporate value,companies must promote management changes and enhance core competitiveness.Founded in 2003,Hangzhou ADK Medical Testing Center Co.,Ltd.is the first representative enterprise to enter the independent medical laboratory industry.The company has started nationwide chain operation since 2006.At present,it has set up more than 20 medical inspection laboratories across the country and is a leader in the domestic medical inspection industry.The early stage of ADK has developed rapidly.In recent years,some problems have arisen in internal management,which has seriously affected the development of enterprises.Although the industry is developing rapidly and there are many external opportunities,in the rapids of market competition,if you do not advance,you will retreat.ADK Company has internal and external problems,and it is time to conduct a comprehensive analysis and detailed diagnosis of the company.Clarify the company's positioning in the market of third-party medical laboratory diagnostic services,and clarify the development strategy that ADK should choose,as well as the strategic implementation steps,supporting measures and implementation guarantees for success.This paper takes ADK as the research object.Firstly,based on the strategic management theory,it analyzes the macro environment and industrial environment of the third-party independent medical laboratory industry.On the one hand,the “Healthy China 2030” strategy,the grading diagnosis and treatment system,and the promotion of the development of large health services have deepened the planning and implementation of medical reform measures,which has brought many development opportunities to the third-party independent medical laboratory industry,such as departmental custody.New cooperation models such as centralized procurement and cooperation in the establishment of regional medical inspection centers have emerged,and industry revenues have increased rapidly.At the same time,the independent medical laboratory industry has attracted attention from the capital market,the number of newly established laboratories has been increasing,and competition between leading companies and new entrants has led to price wars and corporate profits have also declined.At the same time,this paper deeply analyzes the resources and capabilities of ADK Company,and uses SWOT model to analyze the opportunities,challenges,advantages and disadvantages of enterprise development.Finally,it is concluded that ADK should adopt a professional development strategy and put forward specialization.Implementation ideas and specific implementation of the development strategy.ADK needs to continuously improve its cost control capabilities,quality management and service capabilities to rapidly develop new markets.The company should strengthen its research and development capabilities and increase the reserves of inspection projects.At the same time,in order to ensure the implementation of the company's professional development strategy,the company should also adjust the governance structure and organizational structure to improve management efficiency.Strengthen corporate culture construction and human resources security work.Only in this way can ADK solve the problems it is facing in order to continuously open up the market and occupy a favorable position in the industry.Through the research on the development strategy of ADK Company,this paper has practical guiding significance for the future development of the company,and hopes to have some reference for other companies in the independent medical laboratory industry.