Development Strategy Research Of Ac Company's Digital Integrated Operating Room

This paper selected state-owned enterprises of the medical device industry, AC, using case studies, application of strategic management theory and methods, starting from the characteristics of the industry, research AC company in the state's new healthcare reform, With the improvement of people's living standards and the rapid development of information technology, the lack of hospital surgery resources is undergoing a revolution, the establishment of digital hospital to achieve the wisdom of healthcare to become the new trend of medical facilities, digital operating room to become an important indicator of modern digital hospital, is important components of the current construction of digital hospital. In these cases, discussed the AC digital integration operation room business development strategy choice and the feasible measures.This paper, in the domestic and foreign literature on strategic management, digital operating room, combined with the actual situation of the AC company health care industry and the digital operating room business development, a detailed description of the company's external environment and the internal resource capacity to summarize and analyze the AC opportunities, the threats facing, the advantages and the disadvantages. From the perspective of business development strategy and core competitiveness of products, applied the strategic management SWOT analysis, five forces model analysis to analyze the company's strategy, to be analyzed to determine the development strategy for AC. Finally, proposed specific measures to ensure the smooth implementation of the corporate strategy.Through this article's research of AC Company Digital Integrated operating room business development strategy, in the background of the current economic environment and the recent healthcare reform introduced the implementation, hoping to provide a reference for the other medical device companies.