Study On Development Strategy Of HYK Company

With the reform of Chinese medical and health system,the integration of medical services and information has been continuously upgraded.A large number of software companies at home and abroad have entered the medical and health information construction software market,and products have gradually become homogeneous.The competition in the medical and health information construction market has become increasingly fierce.Immediately following the increase in demand for medical services,"Internet + medical health" emerged at the historic moment,which has brought a double blow to traditional medical and health information construction companies.The company named HYK was founded in 2012,based on the medical market in Sichuan,to provide medical and health information construction and telemedicine to medical institutions in the province.With the intensified competition in the medical and health information construction market,HYK's market share is decreasing.Facing the diversified medical service model of Internet medical treatment,it is difficult for a single telemedicine sector to gain a foothold in the Internet medical market for a long time.In the face of huge market pressures,how should HYK complete strategic transformation and upgrades,look for market segments for Internet healthcare,and gain market share?This article takes HYK as the research object,and studies the development strategy of HYK in the context of the rapid development of the Internet medical market.First of all,this article introduces the background significance,purpose,research methods,and domestic and foreign research of the topic as the theoretical basis.Secondly,use the PEST tool to focus on Sichuan's policies,economics,society,and technology for macro-environment analysis,and analyze the industry characteristics and development trends of "Internet + medical health",and combine Porter's five forces The model evaluates the opportunities and threats that HYK will face in the future.Thirdly,through in-depth analysis and explanation of HYK's internal environment through its own resources,capabilities,and operating conditions,the advantages and disadvantages of HYK are obtained.Finally,the EFE matrix and IFE matrix in corporate strategic management are used to weight and score the internal and external key factors of HYK,and then the SWOT matrix is used to strategically match the factors.Finally,the SWOTstrategic quadrangle is used to clarify the SO active strategic choice,that is,to persist The development of telemedicine business,coordinated development of medical information business,speeding up the improvement of the Internet hospital product library,while using resources to find sunk markets and county-level primary medical institutions,and establishing a "medical community" organization.It breaks through the walls of primary medical institutions,and combines online and offline methods to eventually occupy the sinking target market.Finally,it puts forward strategic implementation guarantee measures from seven aspects: building a business synergy organization,strengthening the construction of talent teams,strengthening technological innovation,improving the Internet hospital product line,strengthening customer relationship management,introducing venture capital,and strategic alliances.