Research On The Marketing Strategy Of Anshun Market Service Of Hongyuan Health Checkup Center

With China's rapid economic growth,people's lives and material levels have been greatly improved,health awareness has also increased,and their own health issues have become the focus of the people's most attention,and regular medical examinations have become a public concern for their own health issues.The way to understand one's own health status through physical examination is generally recognized and paid attention to.Regular physical examination helps prevent the occurrence of major diseases.Therefore,the health examination service industry has huge development potential,and at the same time,the broad market prospects also provide good development opportunities for the health examination industry.Nonetheless,behind the fast-growing health check-up industry,there are many problems caused by the rapid development.With the entry of a large number of foreign-funded and private enterprises,facing the greater competition,Anshun Hongyuan Health Check-up Center as a professional How to break through the competition,ensure the leading position in the local market,and ensure the stable and high-speed development of enterprises,it is particularly important to analyze and establish a good service marketing strategy.This article uses marketing-related theories,starting from the domestic and international development status,combining the local market development status and trends and the market status of Hongyuan Health Checkup Center,through SWOT analysis of Hongyuan Health Checkup Center,combining the advantages and disadvantages inside and outside To find a strategy suitable for enterprise development and make full use of existing resources to achieve the goal of rapid development;on the other hand,through market research,data collation,case analysis and other methods to help companies find the target market,by analyzing the enterprise STP strategy In a variety of ways,we explored the deficiencies of Hongyuan Health Checkup Center in marketing,combined with 7Ps service marketing strategies to improve and optimize the current problems in corporate marketing strategies,and found suitable for the development of Hongyuan Health Checkup Center Marketing strategy to create the brand image of the first physical examination enterprise in the Anshun market.And a good corporate image can notonly help companies develop new local markets,increase market share,and raise the industry entry threshold,but also lay the foundation for Anshun Hongyuan Health Checkup Center to become the benchmark for Guizhou health checkup industry.It can also help enterprises to subdivide the market and find the correct market positioning,so as to provide quality services,meet the needs of consumers,and promote the improvement of social and economic benefits.This article follows the logic of finding problems,analyzing problems,market research,putting forward countermeasures and solving problems,finding out the current problems of the company,proposing constructive countermeasures,pointing out the direction of development,and making Anshun Hongyuan Health Checkup Center Improving service and marketing capabilities in the medical examination business will be a very practical research topic.