Based On The Value Of Co-Creation JNDA Medical Testing Center Service Marketing Strategy Research

In recent years,with the continuous deepening of domestic medical reforms,government legislation and support for private capital to effectively supplement the medical industry,third-party independent medical laboratories have shown remarkable development vitality in China,but independent medical experiments cannot be ignored The homogenization competition in the office industry is serious,and the cost pressure of enterprises is becoming more and more prominent.The traditional marketing model can no longer cope with the external challenges it faces.In view of the particularity of the third-party independent medical laboratory industry,applying the theory of value co-creation to guide the implementation of service marketing strategies will become the key to gaining a competitive advantage in the independent medical laboratory industry.Based on this,this article summarizes and summarizes the relevant concepts of service marketing at home and abroad,briefly introduces the basic concepts of service marketing connotation and components,introduces the value co-creation theory as the theoretical perspective of this paper to optimize the service marketing strategy of the JNDA medical laboratory,and Propose the importance of customer value.After a brief introduction to the basic situation of the JNDA Medical Testing Center,in order to gain a deeper understanding of the existing service marketing strategy of the JNDA Medical Testing Center,this article evaluates and analyzes the existing service marketing strategy of the JNDA Medical Testing Center based on the perspective of co-creation of value.Set up items from seven aspects of service products,service pricing,service channels,service promotion,service personnel,tangible display of services,service process,etc.to conduct a questionnaire survey,and analyze the existing problems,and then based on the existing problems based on value Co-creating and optimizing the service marketing strategy of JNDA Medical Testing Center,optimizing from the aspects of service products,service standards,service channels,service promotion,service pricing,etc.,and proposing a change of service attitude and widening of services for its existing service marketing strategy Channels,maintain public relations,do a good job in service promotion,improve risk assessment and optimization schemes for circumvention mechanisms.Finally,in order to ensure the smooth implementation of the JNDA Medical Testing Center's service marketing strategy optimization program,the implementation of safeguard measures was proposed from the aspects of cultivating value co-creation consensus,cooperation and co-construction development model,quality management system,team building,information automation construction,etc.The research in this article helps JNDA Medical Testing Center's service marketing strategy to be more optimized,so that JNDA can achieve better management benefits,and can also use JNDA as an example to provide some suggestions for the development of third-party independent medical laboratories.