Research On European City Symbol Design From The Perspective Of Symbol Culture

The construction of city culture is the soft power of the city's all-round development.With the rapid development of the economy,the urban cultural characteristics are gradually blurred and the recognition is getting lower and lower.In order to create a personalized city,enhance the charm of urban culture,expand trade contacts,enhance urban social awareness,and improve urban comprehensive strength,urban cultural construction has gradually attracted attention.As the most visual impact of the city image,the city emblem is the primary breakthrough point in urban cultural construction.The city emblem is the symbol of the city,the expectation of the citizens to the city,and the core idea of the city development.The city's history,culture,architectural styles,customs,stories and regional characteristics are closely related to the city emblem.How to build a city emblem design system and comprehensively master the design of city emblem is an important assistance to the development of urban culture construction.This paper mainly analyzes the European city emblems from the aspects of historical and cultural,functional coverage,signs and symbols,design forms and color applications of the city emblem,and induces the European city emblem design system.Through a large number of literature reading,collect sampling and sampling questionnaires in the early stage,this paper firstly combs the historical context,development and application of European city symbols from a cultural perspective,and understands the meaning of various city emblems;then analyzes the shape of city emblems from the perspective of art design.Design,color rules and hue use,supplemented by actual cases and sample survey data as a support;summed up the European city symbols design system,combined with the results of the survey to verify the effectiveness of the European city logo design system.Through this research,a complete set of urban logo design system is concluded,the method and significance of city emblem design are comprehensively understood,and the impact of urban logo on European urban cultural construction is understood,which can provide reference for domestic and foreign urban cultural construction.