THSY Group Corporate Development Strategy Research

With the advent of the era of economic globalization,in the next 30 to 50 years,oil and gas are still the important energy for the development of various countries.In terms of market,in order to meet the objective demand of global energy rising,the market potential and product demand of upstream oil and gas equipment industry are still huge.In terms of the government,the energy development strategic action plan issued by the general office of the State Council also proposes to increase oil production and increase the exploitation of natural gas.Therefore,both the market and the government will strongly support the future development of the oil and gas equipment industry.In recent years,affected by the drop of oil price,location factors,lack of talents,and serious competition of homogeneous products,the market competition of domestic oil and gas equipment industry has intensified.Although m city attaches great importance to the development of this industry,thsy group,as an oil and gas equipment enterprise,has entered into the global layout.Due to the lack of top-level design of relevant development strategy,the enterprise has made great efforts to improve the competitiveness of the oil and gas equipment industry in terms of human,material,financial and financial resources Wild and other aspects of the severe test of multiple pressure,enterprise development speed is not fast.This paper will use the relevant theories and research tools of strategic management to study the development strategy of THSY group in M city by means of literature research,investigation and qualitative analysis.Firstly,pest is used to analyze the external environment of thsy group,Porter's five forces model is used to analyze the internal environment of the industry,and the core competence analysis table is made.Then,according to the narrow sense of strategic management theory,according to the structure order of strategic analysis,strategic selection,strategy implementation and guarantee,SWOT tool is used to do strategic analysis of the internal conditions of the enterprise.Then,according to Porter's competitive strategy theory,the feasibility of three optional strategies is discussed,and it is determined that thsy group enterprises should be differentiated strategies.In order to ensure the implementation of the strategy,the author puts forward suggestions in four aspects: enterprise culture innovation,technology innovation,talent guarantee and cooperative development.The author hopes that this paper can help the enterprise to gain further development advantages,and also hope to provide certain reference for the development of other oil and gas equipment enterprises in China through the case study of thsy group.