| After thousands of years of accumulation,Chinese traditional festivals contain rich cultural connotations.This paper takes the design of derivative gifts of Chinese traditional festival culture as the main research content,explores the humanistic spirit contained in them,and helps to carry forward the excellent traditional culture.Traditional festival gifts have become a common part of traditional culture all over the world.Today,it has gradually become a design category-traditional festival culture derived gifts,and gradually presents the demand and importance.At present,China has encountered a new era of development,festival culture derivative gifts not only need to inherit,but also need to inject the spirit of the times.The Spring Festival is the most important traditional festival in China,which contains rich traditional cultural connotation and carries the spirit of contemporary culture.This paper takes this as the starting point to study the effective way of docking and integration between Chinese traditional Spring Festival cultural derivative gifts and contemporary design,as well as innovative design methods to adapt to the new era,which is an innovative research on the theory and practice in this field. |
