Research On The Culture Of Chinese Traditional Festivals And The Gitf Design

Chinese traditional festivals are very valuable as the intangible cultural heritage, butChinese traditional festival suffering the culture shock of foreign culture. Traditional festivalsare connecting with the people and the culture. People use the festival gifts to give the peopleand also send the traditional festival sprit. After the rapid socio-economic development,people’s demand are growing.Now the concept of the consumers spending and taste are moredifferent than before. The festival gifts have to be designed and be more creative.In this paper, the traditional festival of emotion as the start, the emotional memory theoryand design combined with holiday gifts. Theory can be drawn from the emotional memory.The memory is often accompanied by feelings, and be more profound. Using the memory ofsymbols gift design, not only can tell human’s emotions, and can be controlled.In this paper, through the study of Chinese traditional festivals, analyze the root causesof their cultural value, demonstrate the importance of the traditional festival of the Chineseheritage and social development in China. Through the study of holiday gifts and festiveculture of origin, development, function, status, describe about an important role in thepromotion of traditional festival holiday gifts, and thus demonstrates the access to relevantmemories from the traditional festivals and cultural symbols are designed to resolve issuesrelated to traditional holiday gifts. In this studying start the traditional festivals and culturalsymbols and refining perception to explore how to integrate the two holiday gift design toawaken people to the traditional festival deepest emotional memory.Finally, from the perspective of theoretical research results will be applied to thetraditional festivals and cultural symbols gifts designed to awaken people. The traditionalfestival inner feelings and conduct a case study to verify its feasibility, contemporarytraditional holiday gifts Emotional Design provide a theoretical basis and design methods.