Research On The Competition Strategy Of CEEC Tianjin Company's Overseas Power Engineering Market

Under the trend of "going out" of China's contract,overseas power engineering business has made great progress.China Energy Construction Group Tianjin Electric Power Construction Co.,Ltd.(hereinafter referred to as "CEEC Tianjin Company")seeks overseas market opportunities,speeds up the process of going global,actively expands international business,and enhances the competitiveness of enterprises in the overseas market.At the same time,the international environment of "going global" is very complex.CEEC Tianjin Company needs to conduct a comprehensive and systematic study on the market environment and competition environment of "going global",so as to respond to the new pattern of the international power engineering market change,and then clarify the opportunities of enterprises in the overseas market,and determine the strategies for participating in the competition in the overseas market.On the basis of summarizing the research results at home and abroad,taking CEEC Tianjin Company as an example,starting from the operation status of the company's overseas power engineering market,combing and analyzing the operation status of CEEC Tianjin Company in recent years,the development status of the overseas market and the bidding status of the overseas projects,trying to analyze the current overseas projects of CEEC Tianjin company.Secondly,on the basis of combing the current situation of the company,the internal and external environment faced by the company's overseas projects and projects are analyzed,and the dialectical analysis method is adopted to summarize the advantages of CEEC Tianjin Company in the international market competition,as well as the current factors restricting the company to further improve the competitiveness of the overseas market,mainly including the talent team,Finally,based on the current situation of the company's actual operation and the bottleneck of business development in the overseas market,the company can improve the core competitiveness of the overseas market from five aspects: establishing a comprehensive professional field and a reasonable age ladder talent team;improving the market risk early warning and control mechanism;accelerating the integration of financial resources To explore the localization strategy of overseas institutions and improve the bidding management system.