Research On Competitiveness Evaluation And Promotion Strategy Of FJDC Company From The Perspective Of Finance

The environmental problems brought the development of science and technology.These days are becoming more and more serious.New energy is supported strongly by China,and the power battery is the core component of new energy vehicles.Therefore,increasing demand for new energy vehicles also brings infinite possibilities for the development of science and technology batteries.With the rapid development of new energy technology,a large number of overseas power battery enterprises enter the Chinese market,and the competition in the domestic power battery market becomes extremely fierce.How to survive in a changeable and complex environment is the goal of FJDC.As the technology battery belongs to kind of technology industry,the technology company has the unique characteristics of high technology and high capital,Therefore the traditional method is not comprehensive enough to evaluate the competitiveness.Thereby,it is very important for FJDC company to establish a competitive evaluation model suitable for its own development in order to achieve its strategic objectives.This thesis combs the related literature of competitiveness evaluation in China and abroad from the perspective of finance.The thesis summarizes the concept and evaluation dimensions of competitiveness from the perspective of finance,which mainly including the evaluation dimensions of value indicators and non value indicators.On the basis of relevant theories,the thesis takes FJDC company as the research object.In order to build a reasonable competitiveness evaluation model,the thesis selects the evaluation indexes of FJDC company based on Delphi method.The thesis combines quantitative financial indicators and qualitative non-financial indicators to improve the competitiveness evaluation.Then,entropy weight method is used for determining the weight of financial indicators,and chromatography analysis method is used for determining the weight of non-financial indicators.Finally,fuzzy evaluation method is used for evaluating the indicators,getting the overall score of competitiveness and analyzing the evaluation results.According to the actual situation of FJDC company,the thesis puts forward specific countermeasures to improve the competitiveness of the company,such as raise debt reasonably and optimize the capital structure of the company,strengthen the evaluation of investment projects,adjust and improve the financial organization structure timely,formulate effective financing plans,improve the management level of cash flow to improve the financial competitiveness.Then,the company will expand its market.FJDC company could improve its competitiveness by increasing investment in research,developping new products,introducing zero operation policy,improving product performance and strengthenning domestic and market expansion.Finally,these advices also can improve the financial competitiveness,such as improving the company's personnel allocation,optimizing the incentive mechanism for employees,enhancing the internal team cooperation,external accommodation,interaction and the company's innovation ability.I hope this thesis could not only contribute some suggestions for FJDC company from the perspective of financial competitiveness but also provide some references for science and technology battery companies in China.