Research On The Development Strategy Of DY Highway Survey And Design Research Institute Under The Background Of "powerful Transportation Country"

With the recovery of the world economy and the entry of China's economy into a stage of high-quality development,transportation enterprises are facing a good opportunity to participate in the allocation of global resources.A series of strategies,such as the"One Belt And One Road"initiative and the beijing-tianjin-hebei coordinated development strategy put forward by the Chinese government,have generated a lot of investment and construction demand in transportation infrastructure.In addition,general secretary xi jinping raised the development of transportation to a strategic height in the report of the 19th national congress and proposed to build a transportation power^[1].In September 2019,the central committee of the communist party of China and the state council issued the outline for the construction of a transportation power^[2],which put forward new requirements for the development of the transportation industry and brought great opportunities for the development of highway survey and design enterprises.Based on the strategic management theory,this paper USES Michael porter's five forces model,SWOT analysis and other strategic tools to reveal the strategy formulation and evaluation process of DY highway survey and design institute through the field survey of leaders,so as to provide references for the high-quality development of enterprises.Research shows that:(1)DY highway survey and design institute,based on the"one belt,one road"initiative and the coordinated development of beijing-tianjin-hebei political dividends,related listed companies and groups of similar enterprises competitive industry environment and strong brand,complete chain of industry,innovation ability outstanding internal environment analysis,choose to adopt the SO strategy,make full use of the development opportunities of the industry and give full play to the advantages of organizational technology.(2)According to the needs of the strategic transformation goals,DY highway survey and design institute has formulated five strategies,such as focusing on"four-wheel drive",promoting overseas coordinated development,expanding intelligent transportation business,innovation-driven core sector,and fine management.(3)DY highway survey and design institute strategy implementation needs to pay attention to the overall risk control,from the performance link,improve the level of enterprise information,improve the level of safe production and quality management,strengthen the enterprise culture and brand building and other aspects of the dynamic adjustment of the strategy,to form a management loop.In this paper,the DY highway survey and design institute of research on development strategy is based on its present situation,comprehensive consider the macro environment,industry environment,competitors,based on the development of certain,accords with the practice of DY highway survey and design institute of the enterprise,made clear the development direction of DY highway survey and design institute,is a new era latest strategic research achievements in the field of traffic,the peer enterprises develop to meet the needs of high quality development strategy has a certain reference value.