The Application Of Dunhuang Elements In Dunhuang Tea Packaging

Nowadays,product packaging design should not only have market economic benefits,but also have the concept of sustainable development.China’s Dunhuang culture has a long history,mature technology,is an excellent traditional culture,but the use of modern design is not sufficient,the brand image is not prominent.The author takes the theme of "first reading Dunhuang,meeting the flying aphanes" as the theme,tries to design and develop a series of tea packaging products based on the traditional Dunhuang culture,and expects the integration of traditional Dunhuang culture and modern design.This paper is divided into five chapters,respectively from the significance of the topic,the overview of Dunhuang elements,the concept of design positioning,and tea packaging design scheme.Through the analysis of the current situation of packaging design at home and abroad,and the investigation of the types,images,traditional elements and techniques of domestic packaging products,the preliminary preparation for Dunhuang tea packaging design.The purpose is to design and develop Dunhuang elements used in Dunhuang tea packaging products,and to highlight the integration of modern packaging design and traditional culture design concept.This paper develops Dunhuang tea packaging products by investigating Dunhuang traditional elements and combining them with the packaging of Dunhuang local specialty tea.Different packaging products are designed by combining elements such as caisson,flying fairy and rebound pipa in Dunhuang frescoes,and calligraphy elements such as cursive script and han jian in Dunhuang unearthed texts.Through the packaging design and application of Dunhuang local specialty tea,the traditional culture is integrated into the design,the heritage value of traditional culture is improved,and the traditional culture is brought into line with The Times.