Research On Revenue Recognition And Measurement Of Online Game Companies Under The New Revenue Criteria ——Taking OURPALM As An Example

With the development of information technology and mobile terminal equipment,the scale of China’s online game industry continues to expand.Nowadays online games have played an important role in the Internet industry.As virtual goods of games are different from physical goods,online game business is special and complex compared with conventional business,which makes it more difficult to obtain accurate accounting information of online game industry.The Ministry of Finance issued new revenue standards in 2017,hoping to provide guidance for enterprise revenue recognition and measurement.But "2020 annual report of listed companies accounting supervision report" shows that some listed companies still have the problem of inadequate understanding and implementation of the new revenue standards,and insufficient information disclosure.Online game companies how to apply the new revenue guidelines to achieve reasonable revenue recognition and measurement,and how to deal with the problems encountered in the implementation of the new revenue guidelines,this is the online game companies need to pay attention to and reflect.This thesis combines the research results of domestic and foreign scholars,accounting related theories and new revenue standards to form its own knowledge system,and comprehensively summarizes the overview of online game industry revenue recognition and measurement,including the company’s revenue source,operation mode,characteristics of revenue recognition and measurement and industry rules,combining theory with practice.By analyzing the current revenue recognition and measurement methods of The case company OURPALM,it is found that the company has the following problems: virtual prop income recognition in advance,precipitation income treatment is not disclosed,and joint operation income measurement is not reasonable.In view of the above problems,combined with the characteristics of online game business,the possible causes of the problems are analyzed and corresponding optimization suggestions are put forward for OURPALM.First,the income of consumable props is classified and confirmed according to the consumption mode of virtual props.Second,the precipitation income is reasonably estimated by setting the minimum login period or annual precipitation income rate.Thirdly,a comprehensive consideration of multiple factors to properly judge the identity of the joint operation subject.Finally,based on the case analysis of the interest of science and technology,respectively,and the policy of online game company,external regulators are proposed: on the one hand,enterprises for virtual items should be classified affirm income,appropriate and timely identify business main body status,combined with the player lifecycle deposit income,improve the sales promotion activity metering,comprehensive improve the ability of the business;On the other hand,it is suggested that external policy-making departments refine the specific regulations of online game industry income and regulatory departments strengthen enterprise information disclosure management.This thesis hopes to play a certain role in reference for other online game companies,but also expected to provide reference value for the improvement of the follow-up criteria.