Study On Revenue Recognition Measurement Of Online Game Enterprises Under The New Revenue Criterion ——Taking Kaiying Network As An Example

The vigorous development of network enterprises has also contributed to the rapid development of my country’s online game industry.According to the annual game industry work summary made by the Game Working Committee of the my country Audio and Digital Association.By the end of 2020,the transaction volume of my country’s online game trading market reached 278.687 billion yuan.Compared with the previous year,the transaction volume increased by 47.81 billion yuan,and the growth rate of transaction volume increased by 20%.Game sales revenue showed a trend of steady growth.Correspondingly,the number of game users in my country has also maintained a steady growth,and the rise of mobile online games has also contributed to the expansion of the user scale.At the same time,the size of my country’s game audience has reached 665 million people.Based on the fact that my country has a large population,the online game group is increasing day by day.However,with the rapid development of the online game industry today,we should also see some problems existing in the process of revenue recognition and measurement for online game companies.There is no clearly defined and practicable specific implementation method for revenue recognition.Furthermore,the business model of online game enterprises through the virtual environment,the business is novel and complex.Different businesses are approaching specific problems in different ways.This not only weakens the reliability of accounting information,but also increases the risk of financial fraud.The article first discusses the current situation of the online game industry and the background of industry standards.This paper sorts out the relevant domestic literature on income determination and measurement,expounds the significance of the research results,and expounds the income determination and measurement,as well as the relevant definitions and theoretical basis.Provide a solid theoretical basis,and analyze the current characteristics of online game enterprise income determination and calculation,such as online game enterprise development status,income type,online game enterprise management mode,online game enterprise income status characteristics and so on.Subsequently,this paper will take the domestic online game enterprise Yingying Network as an example to analyze the income determination and calculation under the new income standard,and analyze the far-reaching impact of the new income standard on online game enterprises.Finally,based on the case analysis of Yingying Network,this paper puts forward the following suggestions on how to improve the implementation of new standards for online game companies and standardize the measurement of revenue recognition: virtual prop revenue needs to be recognized and measured in different ways;Evaluate the precipitation currency.At the same time,strengthen the control of information disclosure and strengthen the supervision of the implementation of the new standards by online game companies.This paper hopes to provide a reference for the follow-up improvement of the new standard by studying the revenue recognition and measurement of online game companies after the implementation of the new revenue standard,and has positive significance for promoting the orderly,stable and sustainable development of the online game industry.