Study On The Influence Of New Revenue Criterion On The Revenue Recognition And Measurement Of Online Game Enterprises ——Century Huatong Group As An Example

With the rapid development of Internet and mobile Internet technology,the network construction is constantly improving,and the domestic game industry is becoming increasingly mature.After years of rapid development,the online game industry has entered a mature and stable stage of development.However,because the business of online game industry is very different from that of traditional industry,the income recognition and measurement of online game enterprises will become more difficult,and the requirements for income standards will be higher and higher.Therefore,based on the new revenue criteria,it is necessary to conduct in-depth research on the revenue recognition and measurement of online game companies.Century Huatong Group Co.,LTD.（hereinafter referred to as Century Huatong）is a leading enterprise in China’s online game industry.The company was founded in 2005 and listed on the Shenzhen Stock Exchange in July 2011.Century Huatong is one of the largest online game enterprises in China’s A stock market.Tianyu,Qiku,Diandian Interactive,Shanda and Century Huatong Auto are all its subsidiaries.Therefore,taking Shijihuatong as the research object to conduct case analysis has certain representativeness and practical significance.From the perspective of the comparison of the old and new revenue criteria,this paper summarizes the game types,operation mode and charging mode of the current domestic online game companies,and points out the characteristics of the revenue recognition of the network companies.Next,taking Century Huatong Company as an example,this paper analyzes the revenue recognition and measurement under different modes after the implementation of the new revenue criterion,and the impact of the new revenue criterion on virtual props,finance,tax differences and accounting transparency,and points out the possible problems.On this basis,combined with the current situation of Century Huatong,put forward corresponding solutions,and combined with the actual situation of online game industry,put forward relevant suggestions.This paper conducts an in-depth study of the game industry with complexity and particularity,analyzes the implementation of the new revenue standard in the industry,and provides relevant theoretical reference for online game companies to implement the standard.At the same time,the relevant suggestions on the revenue recognition of the online game industry will help further improve the quality of accounting information in the industry and contribute to the development of China’s online game industry.