The improvement of national living standards has made tourism become the most general way of leisure.With the continuous expansion of the tourism market,market segments for different age groups and different tourism needs have emerged as the times require.As a perfect combination that can not only meet the tourism needs of school students,but also develop and expand the students’ ability of practice,study tourism is getting more and more attention,and study tourism products are becoming more and more popular.Owning the world’s rare wonders of the Red Beach and the world’s largest reed field,Panjin City has the extremely rich wetland tourism resources.Meanwhile,the tourism resources provide the great development value to study tourism.However,due to the late start of study tourism in the Red Beach as well as students’ demand and experience of study tourism in the Red Beach are uneven,the development of study tourism products needs to be improved urgently.Taking primary school students as the research object,this paper firstly sorts out the relevant literature on study tourism and children’s tourism to clarifies the background and significance of the development of study tourism products for primary school students in the Red Beach Corridor.Secondly,using literature collection method,field investigation method,questionnaire survey method and children’s drawing method,the obtained data is statistically analyzed,and the relationship between the importance of the study tourism product experience and satisfaction of primary school students in the Red Beach Corridor is obtained.Then according to the characteristics of the tourism resources of the Red Beach Corridor,taking the development status of the study tourism products of the Red Beach Corridor as the starting point,the problems of the study tourism products of the Red Beach Corridor is put forward.Lastly,based on the theory of experience economy and RMP development theory,the development of study tourism products for primary school students in the Red Beach Corridor is determined to diversify the development subjects,improve the level of study tourism products,strengthen experiential participation,as well as increase publicity and marketing so as to promote the rapid development of study tourism in the Red Beach Corridor.The paper adopts a combination of qualitative and quantitative research methods to research primary school students’ companion choice,travel season,travel motivation,product preference,experience and satisfaction for study tourism products.Adding the analysis of children’s paintings,through the way of children’s paintings,aesthetic manifestations and cognitive development characteristics to understand the ideas that primary school students want to express about the Red Beach Corridor study tourism products outside the questionnaire survey,as a powerful supplement to the questionnaire data so that put forward the countermeasures for the development of study tourism products for primary school students in the Red Beach Corridor.The research not only expands the scope of study tourism research objects,but also enriches the research methods for primary school students’ study tourism.Meanwhile,taking this opportunity to improve the quality of study tourism products for primary school students in the Red Beach Corridor to help the study tourism of the Red Beach Corridor develop steadily. |