Research On Haiyang Sport Tourism Resources Exploration Under The Third Asian Beach Games

With the development of China’s economy, the improvement of people’s livinglevel, people demand for sports tourism is increasingly apparent. Sports tourism as aspecial tourism that the development of the tourism industry to a has become atourist hot spot. In2012the Third Asian Beach Games are a great opportunity for thedevelopment of Haiyang sports tourism resources. In order to promote thedevelopment of sports tourism resources of Haiyang city, the third Asian BeachGames is as an opportunity,and the sports tourism resources in Haiyang city is as theresearch object.Using the method of literature, investigation method, questionnairemethod, expert interview method, mathematical statistics method to explore,and usethe SWOT analysis method on sports tourism resources of Haiyang City. Throughthe investigation of sports setting, sports infrastructure construction, personneltraining of the Third Asian Beach Games,to make clear the situation of sportstourism resources in Haiyang city by the games can be developed.Investigation and Research on the Haiyang city sports tourism resources, sportstourism market and through the SWOT analysis the following conclusions is drawed.Advantages are mainly embodied in the Regional advantages, transportationadvantages, natural advantages, cultural advantages, sports infrastructure advantage.The weak reflected in: seasonal weakness, lack of publicity, the shortage ofprofessional talents; the main opportunities are: Beach Games held, ShandongPeninsula blue economic zone construction, mass sports and tourism demand,tourism to the leisure tourism development.The threat is mainly reflected in: coastalspace competition, protection and development of the contradiction, after idlebattlefield Museum.Finally the following corresponding development countermeasure is put forward:1, The sports tour personnel training, improve the quality of sports tourism industry;2, Increase the coastal sports tourism propaganda;3, Pay attention to foster public awareness of the seaside leisure sports tourism;4,By Haiyang Asian Beach Games create a new pattern of tourism, shaping the"beach sports and leisure city" city brand;5,To strengthen the coastal area combined, Integrated Coastal Zone Tourism building;6, Strengthen the protection of marine resources, optimizing the ecologicalenvironment of sports tourism.