Teaching Design Of Marketing Course In Secondary Vocational Schools Based On Situational Teaching Method

The current market economy is highly developed,emerging economies are changing with each passing day,with scientific marketing thinking and digital application ability has become the core ability of marketing professionals.In order to cultivate vocational talents adapted to the development of The Times and meet the social demand for skilled talents,the state has issued relevant policy documents on vocational education reform.In 2018,The State Council issued the Implementation Plan of National Vocational Education Reform,emphasizing that it is urgent to improve the development level of secondary vocational education.The key to the improvement of teaching quality lies in classroom teaching and practical training.The combination of real situation and classroom teaching activities of marketing course is an indispensable way to cultivate marketing talents.The theoretical research on situational teaching method has been going on for a long time.The teaching method has sufficient psychology and pedagogy research theory,and has been tested repeatedly in practice,which proves its unique value in vocational education.Creating a situation in the course of classroom teaching in secondary vocational schools can cultivate students’ thinking mode of being good at thinking,solving problems independently and criticizing and questioning,which is conducive to the cultivation of students’ vocational core skills.Therefore,it is the starting point and destination of this paper to apply situational teaching method to practical teaching in order to better present the learning process of knowledge and skills through the real working situation.The first chapter of this thesis is to understand the research status at home and abroad and put forward the research significance and content of this study by reading the literature related to situational teaching method extensively.Chapter two expounds the connotation and theoretical basis of related concepts on the basis of sorting out previous studies.The third chapter makes an in-depth investigation into the teaching status of marketing course,and finds that there are some problems in the classroom: students’ low participation in class,teachers’ single teaching method,teaching resources lack of professional situation,etc.Chapter four carries on the teaching design of this course and creates the possible situations for each chapter of the whole textbook.In chapter five,two cases are selected to demonstrate the teaching results,and the application effect of situational teaching in classroom is evaluated by means of students’ self-evaluation,group evaluation and teacher evaluation.The sixth chapter summarizes the shortcomings of this research and puts forward corresponding suggestions for the application of situational teaching method,Such as paying attention to the development of situational resources,highlighting the characteristics of vocational education;Good at using information technology to solve class conflict problems.At the same time,the future research direction is proposed.Through the teaching design research of this paper,it is believed that situational teaching method is more suitable for marketing course,and this teaching method is of great significance to improve students’ professional quality and professional core ability.In the future teaching practice,this teaching method still has space for continuous innovation and development.