| The era of educational informatization 2.0 has come.At this stage,the educational informatization industry is in a stable growth period.The upgrading of products and services brought by new technologies is an o pportunity to stimulate the rapid growth of the industry.How to seize this opportunity and realize the healthy and sustainable development of enterprises is the common goal of many enterprises engaged in educational informatization.And the sales team will play an important role in it.The sales team is the core human resource of S company,which has made great contribution to the development of the company.However,at present,the company has encountered unprecedented difficulties,such as the loss of ol d customers,the lack of marketing talents,the reduction of market share,and the marketing team is facing a severe test.The management problems of the sales team of S company need to be solved.In the increasingly fierce market competition,how to effec tively build the sales team,give full play to the enthusiasm,initiative and creativity of team members,strengthen team cooperation,and improve the performance of the sales team has become the most urgent task of the company.This paper takes S company’s sales team as the research object,and makes a systematic study on the management of the sales team.First of all,through the analysis of domestic and foreign team management,sales team management and other related theoretical research results,this pa per puts forward the research content and framework;secondly,the external marketing environment of S company is analyzed,including the macro environment including political environment,economic environment,social environment,technical environment,industry environment analysis including industry characteristics,industry type,industry status and development trend Thirdly,through the analysis of the current situation of S company’s sales team management,it is found that there are some problems in the team,such as unreasonable organizational structure,imperfect management system,lack of human resource management,unscientific assessment management,weak business management,etc.;finally,based on the above analysis,the management strategy and saf eguard measures of S company’s sales team are formulated,including optimizing the organizational structure Improve the management system,talent team construction,assessment management,and business management level.The guarantee measures include establishing a learning organization,strengthening the executive force,strengthening the department cooperation,improving the communication mechanism,and establishing the corporate culture. |
