Audience Identification And Experience Research In Basketball Events In Shishi City

Basketball is one of the most popular items in sports,with countless enthusiasts and participants around the world.As a foreign social and cultural phenomenon,the development of basketball in China has a deep connection with China’s foreign cultural exchanges and social development.In the development process of reform and development in southern Fujian,represented by Shishi and other places in Jinjiang,as the forefront of China’s foreign trade and exchanges,its economic and cultural development has also formed sports with its own regional characteristics after more than40 years of development.Social culture.This article takes the basketball games in Shishi area as the research object.Through the investigation and research of different groups such as its audience,players,organizers,etc.,the purpose is to comprehensively understand the current characteristics of grass-roots basketball games in Shishi area,find their existing problems,and explore countermeasures for scientific long-term development Suggestions provide reference suggestions for the governance of Shishi basketball and matches.The research object is the identification and experience of the audience in Shishi City basketball games,and the survey object is the audience in Shishi City basketball games.The literature data method,field survey method,questionnaire survey method,and mathematical statistics method were used to study the recognition and experience of audiences watching basketball matches in various village-level basketball matches in Shishi City in 2019.The research results show that(1)Exploratory factor analysis is used to determine the two aspects of Shishi City basketball match audience recognition and match experience.Among them,the audience identity is material identity,cultural identity and value identity;the event experience is the event quality experience,functional experience and emotional experience;(2)the male audience ’s material identity and event quality experience are significantly higher than the female audience;21-The 50-year-old audience has a better experience of the quality of basketball games;the material identification,cultural identity,and game quality experience of retirees,farmers,individual businesses,and freelancers are significantly higher than those of student groups,civil servants / public institutions,and others group.(3)The Shishi City basketball game audience ’s material identification,cultural identification,and value identification with the basketball quality experience,functional experience,and emotional experience all show varying degrees of positive correlation.(4)The material identification of the audience in Shishi basketball matches has an important impact on the quality experience and emotional experience of the game;cultural identification has an important impact on the quality experience and emotional experience of the game;value identification has an important impact on the functional experience and emotional experience of the game;Material identification has the highest prediction of the quality experience of the event.It is suggested that the Shishi City Basketball Association continue to cultivate basketball matches and cultivate the audience’s material recognition of basketball matches;guide the audience to form a value recognition of basketball matches;and use new media to increase the audience’s cultural recognition of basketball matches.