Research On The Identification And Experience Of College Students’ Audience In CUBA League

Entering a new stage of socialist development,sports competition plays an irreplaceable and important role in the great journey of the country to promote the construction of sports power.As one of the most influential sports events among college students in China,the improvement and standardization of CUBA League is closely related to the development of sports in CUBA.In this paper,the identification and experience of the audience in Shandong section of CUBA League is taken as the research object.Through the investigation and research of different groups such as the audience,organizers and relevant experts,the development status and characteristics of the Shandong section of CUBA League and the existing problems of the tournament are understood.It provides reference for scientific development of CUBA League in Shandong Province.In this paper,literature,field investigation,expert interview,questionnaire,mathematical statistics and logical analysis are used to study the audience’s identification and experience of basketball matches in Shandong section of CUBA League.Firstly,part of the preliminary questionnaire was sent out,and 150 valid preliminary questionnaires were selected for reliability and validity test and independent sample test.According to the significance,relevant options were deleted and adjusted to establish the formal questionnaire items.After the reliability and validity test of 530 formal questionnaires,the paper summarizes the different latitudes of audience identity and experience in CUBA Shandong competition area through the rotation of Caesar’s maximum variance method.Audience identity can be summarized as three index variables of cultural identity,value identity and material identity.Audience experience can be summarized as three index variables of emotional experience,functional experience and developmental experience.The results show that:(1)In terms of gender,the proportion of female viewers in CUBA Shandong competition area is 63.6% higher than that of male viewers(37.4%).The overall gender characteristics of the audience are more female than male.In terms of age,the audience between 19 and 21 years old accounts for 74.9%,while the audience below19 and over 21 years old accounts for a relatively small number of 27.1%,among which the audience aged 17 accounts for the least,only 1.7%.In terms of grades,the audience of freshmen,sophomores and juniors accounts for 90.2% of the total number,which is much higher than that of seniors,graduate students and above.The audience of juniors is the largest,accounting for30.8%,while the number of seniors,graduate students and above only accounts for 9.8%.In terms of family background,other occupations and freelancers accounted for more,reaching57.3%,far more than civil servants,state-owned enterprises and private enterprises,family background of state-owned enterprises accounted for the least,4.7%.In terms of the number of watching CUBA basketball matches,72.3% of the viewers in the statistical sample have watched CUBA Shandong games for the first time,but only 10.2% have watched more than 4 times.(2)The difference analysis shows that male audience of CUBA Shandong Competition area has higher identification in three dimensions than female audience,female audience’s emotional experience is higher than male audience,male audience’s functional experience and development experience is higher than female audience;The P values of all age groups in CUBA Shandong Competition area were greater than 0.05,which showed no significant difference.The P values in CUBA Shandong Competition area were all greater than 0.05,showing no significant difference.The P values of different family backgrounds in CUBA Shandong Competition area were all greater than 0.05 in six dimensions of identification and experience,showing no significant difference.The cultural identity and emotional experience dimensions of the first-time audience and the audience who attended the games for 6 or more times are higher.The value identity,material identity and development experience mean value of the audience who attended the games for 6 or more times is significantly greater than that of the audience who attended the games for 1-5 times,and the functional experience mean value of the audience who attended the games for 6 or more times is significantly greater than that of the audience who attended the games for 4-5 times.(3)Correlation analysis shows that there is a strong positive correlation between the three dimensions of spectator’s race identification and race experience in CUBA Shandong region,and the three dimensions of race experience and race identification.(4)Regression analysis shows that all dimensions of spectator identification can positively predict each dimension of match experience in CUBA Shandong region.According to the research results,the following suggestions are put forward: advancing with The Times,accurately positioning the audience group and the value of the event;Each plays his own role to promote the overall quality of the event;To educate people by competition,pay attention to play the educational value of competition;Bring forth the new through the old,relying on the material to carry the culture of the competition.