Research On The Integration And Development Of Sports Tourism And Traditional Culture In Pingliang City International

With the rapid development of my country’s economy and society and the continuous improvement of people’s living standards,tourism has become an important choice for the normalization of our people’s daily lives.The gradual change in consumption concepts and the pursuit of richer leisure and entertainment models have given people a new understanding and demand for tourism.Therefore,in order to meet the various needs of people in the travel process,the integration of cultural and tourism has become a hot topic in today’s social development.In 2020,the Central Committee of the Communist Party of China will promote cultural and tourism integration as a national strategy in the 14 th Five-Year Plan and 2035long-term goals.At the same time,the State Council has successively issued a number of policies and measures to encourage and guide the development of sports tourism and the inheritance of traditional culture.Therefore,the integration and development of sports tourism and traditional culture will be a meaningful attempt,and it also conforms to the country’s cultural and tourism integration strategy.This article uses the methods of literature data,interviews,field surveys,case studies,mathematical statistics and inductive deduction to study the integration and development of sports tourism and traditional culture in Pingliang City.The main contents of the research are(1)Pingliang City Current status of sports tourism development and traditional culture inheritance(2)Advantages of the integration and development of sports tourism and traditional culture in Pingliang City(3)Opportunities for the integration and development of sports tourism and traditional culture in Pingliang City(4)Integration and development of sports tourism and traditional culture in Pingliang City Constraints(5)Take Pingliang·Kongtong Cultural Tourism Festival as an example,analyze the successful case experience of the integration of sports tourism and traditional culture in Pingliang City(6)Explain the countermeasures for the integration and development of sports tourism and traditional culture in Pingliang City.Analyze the development status of sports tourism and traditional culture in Pingliang City,summarize the advantages of integration and discover opportunities in integration,summarize the constraints faced in integration development,and combine the successful experience of Pingliang Kongtong Cultural Tourism Festival to design silk tourism and rural areas.There are five high-quality routes for tourism,red tourism,research tourism,and health tourism,and four high-quality platforms for sports events,folk cultural activities,rural tourism,and ice and snow tourism are built to create event sports tourism + Kongtong culture,health sports tourism + Huangfu Mi culture,Leisure sports tourism + Dayun Temple West Queen Culture,Red Sports Tourism + Chengji Culture,Ecological Sports Tourism + Terraced Field Culture and other related countermeasures;proposed government support,departmental collaboration,facility construction,service enhancement,introduction of talents,team building,Speeding up the development of sports tourism,strengthening the protection of traditional culture,launching special tourism brands,and enhancing external promotion and promotion.Six suggestions.This article provides a theoretical reference for promoting the integrated development of sports tourism and traditional culture in Pingliang City,promoting the rapid development of Pingliang City’s economy,society,culture and sports,and improving the city’s influence and popularity.