Research On The Integrated Development Of Qiang Traditional Sports Culture And Beichuan County Tourism

Nowadays,with the rapid development of social economy,sports tourism has been recognized by more people,and the tourism industry as the pillar industry of Beichuan County is changing with the development trend.The purpose is to make more people understand the sports tourism in Beichuan County,to experience the traditional sports activities of the Qiang ethnic group,to understand the diverse folk customs and ethnic culture of the Qiang ethnic group,so that the sports activities of the Qiang ethnic group can be passed on.The integration of Qiang traditional sports culture and tourism industry in Beichuan County is a suitable way to develop tourism economy in Beichuan County and the only way to increase consumption in tourism and other related fields.It is the protection and inheritance of Qiang traditional sports culture and the best choice for further development of tourism in Beichuan County.This paper takes Qiang traditional sports culture and tourism development in Beichuan County as the research object,adopts various research methods,combines the actual situation in Beichuan County,takes the industrial integration theory as the starting point,expounds the basic theory of Qiang traditional sports culture and tourism industry,analyzes the present situation and existing problems of their integration development,and puts forward the form,content and path choice of their integration development.The aim is to promote the transformation and upgrading of local tourism economy.Research shows that:(1)The two conform to the trend of industrial development,and have the advantages of natural material tourism resources and cultural tourism resources integration,which can promote each other.The integration of the two is conducive to the development of Beichuan County's tourism industry,the promotion of Beichuan County's overall image and the happier life of the people.(2)Policy guarantee,complementary advantages,tourist demand orientation and huge market potential are the important driving factors to promote the integration and development of Qiang traditional sports culture and Beichuan county tourism.(3)The investigation found that the traditional sports culture of Qiang ethnic group is weakened seriously,and the important ways of cultural inheritance are less;the propaganda and marketing channel is single,the brand consciousness is notstrong;the lack of compound professional talents and the lack of technical support are the main reasons for the low degree of integration.(4)The main forms and contents of the integration and development of Qiang traditional sports culture and Beichuan county tourism: Qiang sports theme tour,Qiang sports festival tour,Qiang sports leisure sightseeing tour,Qiang sports culture connotation tour,Qiang village tour,etc.(5)The Path selection for the integration and development of the two:strengthen relevant policy support,combine protection with inheritance and innovation;dig deep into the unique cultural connotation,strengthen the tourism brand;strengthen government management,establish a reliable integration guarantee;cultivate professional talents,and provide technical support;Always pay attention to the needs of tourists,guide tourists to actively and reasonably consume;adhere to the coordinated development of economic and ecological environmental protection.