Research On Operation Management Of Gold Medal Marathon In Jiangsu Province

In recent years,the marathon has been gradually popularized in China,and more and more people are fond of this healthy physical activity.In 2019,marathons were popular in China,with 1,828 road runs and cross-country runs involving more than800 people and more than 300 people,with 7,125,600 people participating.With its characteristics of high participation,good race experience and high sense of achievement,marathon attracts more and more participants.As a strong economic and sports province,Jiangsu has held 185 marathon-scale events,41 certified marathon events and 8 gold-medal marathon events in 2019,ranking among the top in China.Gold medal in the marathon event as the marathon in China with the highest level,through the analysis of the basic conditions of jiangsu gold medal in the marathon event operations management,can fully reflect the overall condition of the marathon development in jiangsu,promote jiangsu development of mass sports,sports industry and sports culture,to build strong marathon in jiangsu province and the goal of sports strong province.This paper mainly uses four methods,namely literature method,interview method,field investigation method and logical analysis method,to analyze the current basic situation of the operation and management of the Gold Marathon in Jiangsu Province,and draws the following conclusions:(1)The evaluation standards for marathon gold medals formulated by the Chinese Athletic Association(CAA)have been continuously improved,and the detailed rules are in line with those of the IAAF,which also brings higher requirements for the development of gold MEDALS.At present,the operation and management of Jiangsu Gold Marathon meet the requirements of the evaluation standard of Gold Marathon formulated by the Association of Athletics Association.(2)The running of the gold medal marathon in Jiangsu Province is also relatively complete,with a fixed mode.Include the preparation before the race,the personnel management during the race and the summary after the race.The track design and volunteer management also reflect the characteristics of Jiangsu.(3)The operation of Jiangsu Gold Marathon mainly includes four aspects:sponsors,registration fees,derivatives and broadcasting rights.Among them,the competition sponsorship system is clear,the cooperation is stable and the principle is clear.(4)Jiangsu Gold Marathon has basically formed a collaborative governance mode of "government leading,departments coordinating and the whole society participating".(5)Jiangsu Gold Marathon has the following effects in urban governance:promoting economic development,enhancing city visibility and improving public infrastructure.(6)The successful experience of the operation and management of Jiangsu Gold Marathon is as follows: 1)Orientation of the event according to the characteristics and actual situation of the host city to maximize the benefits of the event.2)Relatively fixed operating procedures and modes ensure the smooth development of the event.3)Use a variety of channels for publicity.The greater the investment in publicity,the better the effect will be achieved.4)The fixed sponsor group will cooperate with and support the event for a long time,so that the event can develop more steadily.(7)The limitations of the Gold Marathon in Jiangsu include: the gap between it and the international high-level marathon,the lack of compound talents in race operation,and the lack of professional service.(8)The promotion strategies of Jiangsu Gold Marathon include: 1)Event operation: establish a stable event operation management organization;Enrich the event activities,lasting impact time.2)Event management: improve the market development system;Standardize the management of tournament funds.3)Event governance: to enhance the awareness of mass participation in the host city;Enhance the effect of city publicity.