Research On Chinese Gold Label Marathon Of Operation Management Mode And Effect

In recent years,the marathon as one of the professional athletes and amateur runners competed in sports events in China has developed rapidly;all parts of the country are rushing to undertake marathons with the local character.City Marathon was held in 33 cities across the country in 2012,hosting city rose to 35 in 2013,53 Marathon and related events in 2014,by the end of 2015,there are 134 national Marathon and related events.However,most races are at the initial stage.In our country,there are 12 gold label races led by Beijing Marathon,Shanghai International Marathon,Xiamen International Marathon and Yangzhou JianZhen International half marathon in a leading position at the level of match,the scale of competition,organization structure,event operations,market level and so on.So surveys the current marathon gold medal race operation and management mode in China,establish models and provide a reference for other races.In addition,reference six international golden standard marathon races business model and success contrasts with the gold medal races,found their own shortcomings and provide reference for the development of our marathon.Based on the literature review,questionnaire and logical analysis,research on chinese gold label marathon of operation management mode and effect,a summary includes:(1)On the whole,higher levels of marathon races around the country are balanced,this distribution meets the needs of participants across the country;(2)In 11 medal events in China(not including Li Ning-kilometre road running League),there are 4 internationally renowned,domestic top level athletics and fitness events,36.36%per cent,the remaining 7 events are famous sports events,accounted for 63.63%;(3)The tournament run with a fixed pattern,but generally ignores the details;(4)Various events to take the way of publicity are mainly in the media and outdoor advertising.(5)The race sponsor system is clear,the cooperation is stable and the principle is clear;(6)There are only 22.22%the proportion of government funding more than half of the gold medals in the financial investment,and the rest are less than half or almost no;(7)There are 55.56%gold race run better,44.44%gold race that operational effectiveness is General or very poor,and have a large gap with the international gold label events;(8)In recent years,the security issues of marathon gold medal events receive attention and improvement,also perfect for security issues solved;(9)The marathon have great influence on urban residents,reflected in:promoting fitness,improving the degree of civilization and enrich the cultural life;(10)Gold medal race match Marathon travel effects,urban landscape development and tourism market,sports equipment,event driven necessity,marathon for sustained and rapid development of peripheral products and other related industries.Coupled with a high return on investment,attract sponsors long-term cooperation,bring direct economic profit.Successful experience:(1)According to the characteristics of the host city and actual situation make location targets,this is more conducive to the development of events and able to maximize the benefits of competition.(2)Relatively fixed and program mode ensure the event smoothly.(3)Using various channels of publicity,publicity is used most,the race achieved the better.(4)Set the threshold for entry,control the number of participants to ensure quality and build quality high level competitions.(5)Fixed long-term sponsor groups with the cooperation and support of the event,make it more stable development.(6)Continue to strengthen the focus on security issues on improve the competition is necessary.(7)So that the city and the marathon race to form a mutually dependent and common development of the relationship is more conducive to the development of events.Problems:(1)Functional organization structure,in General,it's able to meet the demand of races,but runs rough on some details.(2)As top events,event services support need to be strengthened.(3)Event security has been stepped up,but did not put an end to security incidents.(4)The uneven development of China's marathon events,uneven levels throughout the tournament,although all known as the international title,but most of the events in all aspects of the international competition has not reached the standard.(5)In the event of funds,there is a clear phenomenon,most of the event is not clear whether the use of funds exist loopholes.Constraints:(1)the emergence of a large number of emerging events,coupled with the lack of experience in the local government organized competitions,inadequate funding,the event positioning and other reasons,resulting in low level of competition.(2)Fixed sports events organization model,each of the departments lack full-time staff.(3)Due to the different system,property rights are not clear;the use of resources is not clear and other issues.(4)Objectively,because our country marathon funds consisting mainly of the sponsored by corporations and government funding,with respect to the independent companies,corporate and consortium which consist of the top international competitions,spending much less,natural in the event service personnel quantity and quality as well as the material fill to reach the international top level;subjectively,the service consciousness of the service personnel and held city people a sense of ownership,participation awareness needs to be improved.Development strategy:(1)Optimum organization,detailed events division.(2)Continuing marathon time,carry out related activities.(3)Setting event thresholds,and ensure the level of match.(4)Increase the event service.(5)Increased competition spectator,change the live view.(6)Improved humane care,enhancing city ownership.