Study On The Operation Status And Countermeasures Of Xiangyang Marathon

Marathon is an ancient sport.The marathon was held at the first Olympic Games in 1896.Since then,with the development and progress of The Times,marathon events have been continuously promoted and popularized.Marathon events can be seen not only in previous Olympic Games,but also in some cities.The first marathon event in China was the Beijing marathon in 1981,when only 86 people participated.By 2019,Beijing has held 39 th marathons,and the scale and influence of the event are expanding.In recent years,different regions have begun to hold their own marathon events.Xiangyang Marathon has been held for three consecutive sessions since 2017,and both the 2017 and 2018 Xiangyang Marathon have been included in the "run China" marathon theme series.Among them,it won the "bronze medal event of Chinese track and field association" in 2017 and was upgraded to "silver medal event of Chinese track and field association" in 2018.The successful conclusion of the Xiangyang marathon in 2019 on October 27 highlights the vibrant and uplifting zeitgeist of Xiangyang.During the growth and development of Xiangyang Marathon,there will be various problems hindering the development of the marathon in a better direction.Among them,the level of operation of the marathon is a crucial factor.The purpose of this paper is to summarize and analyze the problems in the operation of Xiangyang marathon,and put forward some Suggestions for the better development of Xiangyang marathon.This paper adopts the methods of literature,comparative analysis,field investigation,expert interview and data statistics to study the operation status of Xiangyang marathon.Based on the survey of Xiangyang marathon's development,media publicity,comprehensive security and market development,it is found that there are some deficiencies in the operation of Xiangyang marathon.Insufficient attention to details in the event organization;Lack of interest in competition items;Insufficient market development;The reward system needs to be improved.According to the problems in operation,the following Suggestions are put forward:(1)Reasonably plan the relevant routes of the competition and provide good service to the competitors;(2)To pay attention to details and be a good host;(3)To enrich the competition items and create characteristic events;(4)Integrate the resources of the competition and strengthen the market development;(5)Reasonably plan the reward mechanism to attract more participants.