Application Research On Wechat-based Blended Learning Of Network Marketing Course In Secondary Vocational School

Informatization of teaching is an important way to deepen the comprehensive reform of education.Blended learning is a representative way of informatization teaching.Applying blended learning in vocational online marketing courses to explore ways to improve the effectiveness of vocational online marketing courses can provide a reference for other teachers in vocational online marketing courses.In this study,by combing the relevant theories of blended learning,combined with the characteristics and curriculum requirements of secondary vocational students,this paper proposes a WeChat-based blended learning model suitable for secondary vocational online marketing courses.The experimental results of type-based learning teaching are tested by quantitative analysis to test the results of the experimental class and the control class,which proves that the experimental results of the mixed class based on WeChat are higher than the control class of the traditional method.Then,it analyzes the reasons for achieving good teaching results,and proposes three reasons for WeChat-based hybrid learning to increase extracurricular learning time,enhance student learning interest,and increase opportunities for teacher-student communication.Finally,we provide reference suggestions for the development of WeChat-based blended learning.One is to pay attention to the construction of the learning environment,the other is to focus on the establishment of a learning atmosphere,and the third is to try more integration of teaching methods.