Research On The Framework Of Mainstream Network Media’s Coverage Of Marathon From The Perspective Of Health Communication

With the continuous improvement of living standards,people’s attention to health is constantly improving,and the demand for health knowledge is also increasing.At the same time,the state is also constantly paying attention to people’s health problems,and has introduced relevant policies.In the "national fitness","healthy China" and other strategic background,in recent years,the marathon as the mass sports,more rapid development,the number of people to participate in the marathon keeps increasing,but due to the people lack of sports health knowledge,sports arena injury and death accidents occurred frequently,This shows that it is necessary to further enhance people’s awareness of physical health and further popularize physical health knowledge.The media plays a very important role in the construction of health issues.In today’s network era,network media plays a great role in spreading health knowledge,setting up people’s health concepts,and promoting people participate in sports in a healthy and scientific way.Therefore,this study selected the mainstream online media people.cn as the media research object to study its framework construction in marathon sports reports.The research attempts to combine the media,sports and health communication,and explores how the media can better construct the framework of sports and health communication,so as to promote people enhance the awareness of health exercise.In this paper,the related reports of marathon on people.com.cn from 2015 to 2019 are taken as the research object,mainly using content analysis method,case analysis method,literature method and other research methods.From the perspective of health communication and using the framework theory,this paper analyzes the content of marathon sports reports,and discusses the current situation of the framework construction of marathon sports reports by the mainstream network media people.cn in the past five years.The study found that in the media coverage of marathon,there are multiple sources of information,mainly from the event organization and management;Multiple themes and perspectives,with the event itself as the main focus;The reporting genre is mainly communication and news;The tone of the report was mostly positive.At present,there are still some problems in the construction of marathon sports reporting framework: uneven distribution of news sources,single main source,less proportion of health knowledge subjects;Lack of certain health awareness,health science general theme perspective accounted for less;Lack of in-depth reports and exclusive interviews,it is difficult to spread health concept deeply;Positive publicity creates a "communication marathon" and increases health risks.Based on the results of the study,the following strategies are put forward to better disseminate the concept of sports and health: pay attention to the integration of the framework,and increase the source of health subject news;Enhance health awareness,increase the general coverage of health science;Excavating the health value of sports and enriching the reporting styles;Balanced tone of coverage,alert to the event "hot",health "cold".