Research On The Health Issues Of The Silver-haired People In Social Media

Health has always been an important topic in media research,and it is also a research hotspot in many disciplines.Among them,the research on the health communication of the middle-aged and the elderly,that is,the research on the health problems of the elderly is the top priority.This article takes the representative "Doctor Lilac" and "Health Times" in the health We Chat public accounts as the research objects,takes the 5W theory of communication scholar Laswell as the analysis path,and adopts the methods of content analysis and text analysis.Research on elderly health issues in the We Chat public account tweets.The first chapter explains the basic research framework of the subject,including the research background,significance,methods,literature reviews and innovations;the second chapter is content analysis,including content topics,sources,categories,etc.;the third chapter is text analysis,that is,from The discourse representation system examines the narrative presentation of health official accounts in the dissemination of elderly health issues.The research is carried out in two dimensions:title and writing;Chapters 4 to 6 are derived from the analysis of the sample database in the first two chapters In conclusion,try to summarize the communication characteristics and status quo of health We Chat official accounts in presenting elderly health issues,and analyze the reasons and countermeasures,in order to provide new communication ideas and improvements for health We Chat official accounts to disseminate elderly health issues.Communication paradigm;the last part is to explain the deficiencies and the future of the whole research.The study found that although the health We Chat official account has many problems in the dissemination of elderly health issues,such as excessive pursuit of economic benefits,inaccurate user positioning,insufficient content innovation and high professionalism,it can still balance benefits,precise positioning,and The four aspects of improving content construction and training talents are improved,and the future can be expected.