Research On The Mainstream Ideological Identity Of College Students From The Perspective Of Integrated Media

The "Guiding Opinions on Promoting the Integration and Development of Traditional Media and Emerging Media" adopted at the fourth meeting of the Central Leading Group for Comprehensive Deepening Reform stated that it is necessary to build a three-dimensional and diverse modern information dissemination system through the deep integration of traditional media and emerging media.This shows that media integration has become an inevitable trend of social development.media Convergence is a kind of idea media,it is the future development direction of the media.Simply put,it is the organic integration of traditional media and emerging media.It makes traditional media and emerging media compatible,and gives full play to their unique advantages.The fusion of media has brought about a new communication pattern,and the change of the pattern is bound to have an impact on the mainstream ideological identity of college students.Therefore,only with a clear grasp of the concept and characteristics of media integration can we clearly position its role in the mainstream ideological identity of college students,and propose countermeasures to enhance the effectiveness of the mainstream ideological identity of college students from the perspective of media integration.In the context of the era of media convergence,this article explores the essential meaning of media convergence in ideological and political education in colleges and universities from the perspective of the relevant theories of mainstream ideological identification of college students and the characteristics of mainstream ideological identification of college students under the perspective of media convergence.Based on this,combining the opportunities and challenges faced by the mainstream ideological identity of college students in the context of media integration,and the reasons for the challenges,the content fusion,subject fusion,carrier fusion,discourse fusion and The five aspects of ring body fusion are looking for ways to enhance the mainstream ideological identity of college students.