Research On The Construction Of University's Mainstream Ideological Discourse Right In The Age Of Media Convergence

In the era of Media Convergence,traditional media and emerging media blend with each other,and the way of thinking,behavior and communication of the public has undergone tremendous changes.New features,new innovation space,new opportunities and new challenges have emerged in the aspects of cultural communication,public opinion guidance and ideological guidance in Colleges and universities.The realization of the discourse power of the mainstream ideology in Colleges and universities depends on the close connection and systematic operation of the educators,discourse environment,teachers and students,discourse communication carriers and other elements.Based on theoretical interpretation and practical analysis,this paper explores the construction of the discourse power of the mainstream ideology in Colleges and universities in the era of media integration.In terms of theoretical interpretation,taking the theory of ideological discourse power of Marxism and the theory of ideological discourse power of Sinicized Marxism as the theoretical basis of the mainstream ideological discourse power of colleges and universities,this paper explains the basic content of the construction of the mainstream ideological discourse power of colleges and universities in the era of media integration,This paper analyzes the significance of using the Media Convergence to promote the construction of the discourse power of the mainstream ideology in Colleges and universities.at the practical level,it analyzes the challenges faced by the construction of the discourse power of the mainstream ideology in Colleges and universities in the era of the Media Convergence,adheres to the combination of practical problem orientation and rational prediction,and explores the Construction Countermeasures of the discourse power of the mainstream ideology in Colleges and universities in the era of the Media Convergence.For a long time,colleges and universities attach great importance to ideological work and have made some achievements.However,there are still some problems.Under the influence of many characteristics of the media,the construction of the discourse power of the mainstream ideology in Colleges and universities is facing severe challenges: the weakening of the core value,the lack of endogenous driving,and the impact of western strong discourse in the production and acquisition mechanism,which are the core problems in the construction of the discourse power of the mainstream ideology in Colleges and universities.the communication and expression mechanism Problems such as weak communication,low level of communication subject,lack of communication control,information barrier,etc.to some extent,block the transmission channels of mainstream ideological discourse,compress the scope of discourse radiation.at the level of continuous development mechanism,there are problems such as the vacancy of leadership,lack of problem awareness,lack of background support,etc.,which constantly weaken the leading power of mainstream ideological discourse in Colleges and universities.The vitality of the discourse power of mainstream ideology not only comes from its own value,but also depends on the breadth,depth and accuracy of communication,and the perfect discourse mechanism is the key link to realize its discourse power.Based on this,this paper adheres to the combination of practical problem orientation and rational prediction,and based on the two levels of realistic challenge and prevention,to explore the construction path of the discourse power of the mainstream ideology in the era of media,starting from three aspects: building high-quality discourse content,improving communication effectiveness,and improving the discourse system: internal and external cultivation,innovation of content production mode,and strengthening the Party committee of colleges and universities To lead the Media Convergence,to create high-quality discourse of the mainstream ideology in Colleges and universities.to keep pace with the times,to innovate the discourse expression mechanism,to build the Media Convergence platform,to enhance the communication effectiveness of the mainstream ideology discourse in Colleges and universities.to innovate the discourse mechanism,to establish the essence,to improve the topic setting,to strengthen the supervision of the public opinion in Colleges and universities,to improve the mainstream ideology discourse system in Colleges and universities.