Research On The Development Strategy Of Dolphin Beibei Jinxiu Xiangcheng Kindergarten

With the rapid development of China’s private preschool education,the number of private kindergartens has increased significantly,and the competition among private kindergartens is becoming increasingly fierce.In addition,the policy tends to open public and inclusive kindergartens.Private kindergartens are facing the dual impact of market competition and policy changes.How to find an effective development path in this new situation is related to the students of private kindergartens This paper attempts to provide a reference for the long-term development of the same type of middle end kindergarten.This paper takes dolphin Beibei Jinxiu Xiangcheng kindergarten as the research object,using the methods of literature research,theoretical research and investigation analysis.Firstly,it introduces the theory of strategic management and the basis of strategic analysis to provide a theoretical basis for the research;secondly,it analyzes the development environment of the kindergarten by using PEST analysis,Porter’s five forces method,value chain and VIRO framework,SWOT analysis method,and puts forward the development strategy direction of the Kindergarten Based on the combination of St + so;thirdly,combined with the vision and vision of Xiangcheng kindergarten of dolphin Beibei Jinxiu Mission,determine the new goals and phased goals,and then choose the specific vertical integration strategy,product and market development strategy for dolphin Beibei Jinxiu Xiangcheng kindergarten.Finally,according to the strategic choice,the paper puts forward the implementation and guarantee measures such as improving products,optimizing human resources,improving marketing and improving operation guarantee.