Research On Development Strategy Of XD Education Group

In recent years,with the development of artificial intelligence technology,big data and other emerging technologies,the spatial and temporal limitations of learning have been broken and traditional physical education is no longer the only way to learn.With the deepening of market elaboration,more and more education and training institutions began to flood into the competitive market to gain profits so that the competition in the education and training market is increasingly fierce.Facing the complex and changeable market environment,to formulate a scientific and reasonable development strategy that meets the needs of society and development of technology,is an important guarantee for enterprises to stand in the future market.XD Education Group is an institution in the education and training industry that focuses earlier on the differences between students and teaches students according to their aptitude.As the pioneer of "personalized" education in China,XD Education Group has been studying how to better serve the customers and help them obtain high-quality resources for many years.Faced with various challenges and threats brought by scientific and technological progress,XD Education Group needs to grasp the opportunities,make full use of its resource advantages to formulate scientific strategies,and integrate resources to meet the challenges and threats it faces.Taking XD Education Group as the research object,this paper aims to study how China’s education and training market,especially the traditional education and training enterprises,makes use of their own advantages to formulate their own development strategies and find the spring of their own development under the background of continuous innovation of new technology.Literature research,questionnaire and comparative study are used as main research method in this paper.Based on analysis of education resources and core competence,XD Education Group owning and by means of PEST analysis tool,first of all,the external environment that the company faces,is analyzed from political,economic,social and technological aspects in this paper.With the help of the five forces model analysis tool,this paper summarized the threats and challenges in the development of XD Education Group,as well as the advantages and opportunities for its future development,and prepared for further analysis,through the analysis of the internal resources and capabilities of the company in combination with relevant data of XD Education Group.Combined with the vision and mission of XD Education Group.This paper also analyzes the threats and challenges the company faces and the internal advantages and opportunities it owns by way of SWOT analysis tool.On base of these,this paper also helps XD Education Group make strategic choice and design for its development including the future development direction of the company,the development goals of each stage,and the goals of XD Education Group in terms of market share,profit,quality and development,which help XD Education Group choose a diversified development path.As a conclusion,this paper argues that XD Education Group should take a diversified development path based on the current competitive advantages.Therefore,the diversified development path of XD Education Group should include two aspects:one is to "lay the foundation",and the other is to carry out the strategy ofdiversified development.To realize these two goals of development,this paper puts forward constructive measures for the realization of development strategy from six aspects:organizational structure,human resources,technical support,institutional guarantee,marketing guarantee and cultural guarantee.Faced with fierce competition,what enterprises urgently need to solve is how to make full use of emerging technologies to solve the problems in the development of enterprises,improve their core competitiveness and achieve their strategic development goals.