Research On Development Strategy Of GB Education Management Group

As an important part of China's education system,private education plays an important role in promoting China's scientific and technological innovation,social progress and improving people's quality.In recent years,with the encouragement of national policies,many education and training institutions continue to emerge,some in just a few years developed into a well-known educational brand,and a few enterprises listed in the United States.GB Education Management Group as an international perspective of the private sector,in the development of 15 years,has made some achievements,has become the Yangtze River Delta region in the field of private higher education in a major brand in academic education and non-academic training,certification examinations,Training,abroad services,etc.are done with impressive.In this paper,GB Education Management Group,for example,the comprehensive use of the theoretical analysis,questionnaire and other methods,the development strategy for the agency conducted a comprehensive study.On the basis of the outline of the institution,firstly,the paper analyzes the external environment,and points out that GB Education Management Group is faced with the support of national policy,the support of financial education,the steady growth of domestic economy,the demand for education Increase the development of science and technology and other opportunities,subject to increased competition in the same industry,the industry threshold is low,online education from the ups and downs,the public school teaching content expansion,teaching object requirements to enhance the threat.Secondly,after analyzing the internal capacity and resources of the institution,the author draws the advantages of the government cooperation relationship,the cooperative relationship between universities at home and abroad,the strategic cooperative relationship between domestic and foreign enterprises,the business chain of the organization itself,the quality of the staff and the skills of the organization.There are also regional expansion,influence and reputation awareness to be improved,narrow business scope,lack of online business philosophy,the impact of decentralized ownership structure decision-making and other disadvantages.Once again,based on a comprehensive analysis,it is determined that the agency should adopt a diversified development strategy and an optimal asset requirement strategy.Finally,from the cultural construction,reputation building and personnel management and other aspects to protect the smooth implementation of its development strategy.