Research On The Diversification Strategy Transformation Of A Early Childhood Education Company

With the increasing attention of Chinese residents to early childhood education,early childhood education industry has developed rapidly in China and attracted a large number of enterprises to join the industry.However,for specific early childhood education enterprises,the development of the industry has brought an increase in the number of direct and potential competitors,increasing the intensity of industry competition,and advancing with the times to promote the transformation of development strategy to better adapt to the needs of the environment has become an inevitable choice.This paper focuses on a early childhood education company,aiming to find the root of the bottleneck of the company’s development by using the methods and tools of enterprise strategic analysis,and design the next development strategy based on it,so as to promote a early childhood education company to realize the strategic transformation smoothly and find opportunities for new development in the crisis.In addition,the research of this paper can be extended to the development strategy research reference of other enterprises of the same type,which has reference significance.This paper mainly discusses the internal and external environment of the development of a early childhood education company,the determination,implementation and guarantee of the corporate level transformation strategy.Through the research of this paper,we can draw the following conclusions: first of all,the problems faced by a early childhood education company in the process of its development include the fierce market competition of its main products,the huge pressure of operating costs,and the income can not be recognized as profit.Secondly,for the development of early childhood education industry,the external macro environment of our country is better,which can form the environmental support for the development of the industry.However,the current industry competition is increasingly fierce,which leads to more and more pressure on the survival of a early childhood education company.Thirdly,in the current strategic transformation and development of a early childhood education company,the external advantage and opportunity environment is the mainstream.However,the existing internal disadvantages and external threats are also factors that can not be ignored.It needs a early childhood education company to actively make countermeasures for internal disadvantages and external threats.Combined with SWOT matrix analysis and enterprise development environment analysis of a early childhood education company,we can see that at present a early childhood education company should choose diversified development strategy.Finally,this paper puts forward the specific implementation strategies and guarantee measures of a company’s transformation and diversification strategy,including strengthening human resource management,strengthening organizational guarantee under Internet informatization,and implementing supply chain strategic guarantee.Through the analysis of the company level development strategy transformation of the case enterprise,it can be seen that the early education training type enterprise has a better external macro environment in the process of development,but it is difficult to achieve healthy development if the correct company level strategy is not formulated.Therefore,it is suggested that the managers of early education training type enterprises should make their own specific development strategies from the perspective of industry competition in combination with the external macro environment and internal resources.So as to ensure that the overall development strategy of the enterprise can keep pace with the times and optimize dynamically.